Why Voice is the Next Trend in Marketing and Why you should Wait on It

 Voice marketing is a category still developing and it’s one that a lot of marketers have their eye on. As tempting as it can be to begin formulating voice-specific marketing strategies, here’s why you might want to give that a second thought.

 

There’s no question the growing popularity of voice-activated technology and voice search. Consumers are routinely buying virtual assistants like Alexa, Google Home, and more, and so it’s natural to question how this consumer behaviour might impact digital marketing and advertising.

 

Voice search seems to be an area of voice marketing where most have their eye on as if voice search continues to improve and garner numbers, it could very well change the way SEO strategies work. According to a recent survey, 58 percent of consumers have used voice search within the last year to find local business information. Think of all the other things that we are beginning to use voice search for – making reservations at hotels and restaurants, getting eCommerce pricing, finding services, and more.

 

In the United States alone, it’s estimated over 60 million people use a digital voice assistant to conduct searches and place orders. According to recent statistics, it’s estimated that 20 percent of mobile searches on Google are completed by voice. There’s no questioning that, at some point, voice search will disrupt the way we do advertising. Some are predicting it will transform the user experience, open up new marketing opportunities, and allow brands to get more creative. Consumption patterns, consumer behaviour, and future marketing technology all has the potential to change.

 

But wait! As impressive as these numbers are, we don’t think you should jump on the voice marketing trend just yet and here’s why. Voice search will change the way the digital user experience works for some however it has not changed yet. To what it will change to, we don’t quite know. Though there are plenty of predictions, no one can say for sure what the future holds regarding voice assistants. Similar to the hype surrounding wearables years ago and the immediate marketing push to set them up as the ‘next big thing’, voice assistants could peak at a certain point and end up in the same basket. That’s precisely why we want to hold off on changing all marketing and advertising to target voice search and voice marketing.

 

Voice is a secondary component to contemporary marketing however it’s one that is growing and getting more important by the year. Voice is not something to ignore. Keeping this in mind, as marketers, we have voice marketing strategies that capitalize on existing trends.

 

If the goal is to establish a connection with customers and to get the word out on product, services, and branding, voice marketing will absolutely have a role to play in the years to come. As a premiere Toronto digital marketing company, we continue to help our brands adapt to the latest trends in voice marketing, eCommerce web design, and more.

 

For more information on how to use voice marketing to maximize the sales opportunities in this space, feel free to contact Unlimited Exposure to speak with a representative today. Voice will open up significant opportunities for marketers and brands to get creative, interact with customers in some amazing and new ways, and make sales. We’ve got a keen eye on voice marketing moving forward and the different ways its reach can be harnessed to generate real results!