5 Directions Digital Marketing might be Headed in for the rest of 2018 and into 2019
Predicting what’s going to be the next big trend in digital marketing is something the industry seems perpetually fascinated with. Though no one can say for sure, the ability to look ahead and accurately predict where consumer behaviour is headed towards next promises rich rewards. Though we don’t claim to know anything more than what the top industry experts know, at Unlimited Exposure, we do have some ideas as to where you dollar might be best invested. These are the top 5 directions we strongly believe digital marketing to be headed towards in the next eighteen months.
Direction 1 – Creativity is King
Creativity in reaching the consumer and fostering engagement has become far more valuable than using the same marketing strategies everyone else does. Give some thought into unexpected ways to have fun and engage your client base. You may be pleasantly surprised at how successful non-traditional, unique marketing techniques can be.
Direction 2 – More Trust in the People they Know and lacking interest in Ads
Traditional advertisements are not as successful today as they have been in the past. Consumers now trust people they know, editorial sites, product reviews, and branded websites far more than they do an advertisement. Now, with more than thirty percent of internet users using some form of ad blocker, the best way to reach customers might not be through ads anymore. Using influencers, getting a social media conversation started, and partnering with similar brands might be recommended.
Direction 3 – Know where and how Customers Communicate
Tech has evolved so fast over the years and depending on the demographic you’re chasing, today there are at least a dozen unique ways to reach one’s target audience. It’s important to know not only where your customers are gathering but how they communicate with one another. By understanding how they communicate, a brand can mimic language, aesthetic, and more, seamlessly blending in. Communicating with customers and treating them as human beings is a sure way to engage.
Direction 4 – Free yourself from your Restriction
Internal barriers oftentimes restrict us from pursuing the full extent of our marketing dreams. Be it some fear of losing a website’s current customer base, an apprehension to re-branding, a lack of faith in the agreed-upon marketing strategy, or a lack of financial commitment, there’s a lot of restriction we can put on one another. In the long-term, the companies most successful in marketing have consistently broken through their barriers and have not been afraid to do so. At some point, we all need to take a chance if we want to see success.
Direction 5 – Be Helpful and Be Authentic
AIs and automated tech are almost sure to come with a laundry list of frustrations and ineffectiveness. Though we are watching this area very closely, we suspect the more helpful and authentic brands are, the more likely they will be able to succeed in the digital marketplace. Invest the extra effort to personalize your marketing messages, to be informative rather than sales-y, and to always be authentic to who your brand is. No one wants to be “sold” to. Instead, create conversation, be help and informational, and before long, you should see the difference.
As we look ahead to the remainder of this year and the next, these are five directions we think digital marketing may be headed towards. Visit Unlimited Exposure to speak with a representative today to get yourself set up with a unique marketing strategy to increase lead generation, generate amazing revenues, and see real results!