5 Ways to keep your Website Conversion-Friendly and generating Real Results!

 The ultimate marketing tool for your small business is a website. When successfully built, a website is easily the best salesperson you’ll ever have. A website can act as a net by which to gather new customers, can entice past customers to continue their relationship with your company, and is your very own online business card legitimizing your business and its operations. Here are 5 ways to keep things conversion-friendly and to help you generate tremendous results.

Simple, intuitive navigation

Any visitor who comes to your website wants to find useful, relevant information. Bad navigation that separates them from acquiring that information will send them into the arms of your competitors. Easy navigation through your site’s contents is imperative. Information pages, product descriptions, customer service contact information, and anything else relevant should be readily accessible. There should be no confusion, from a customer’s perspective.

A clear message on every page

When a prospective customer visits your page, you only have roughly 59 seconds to secure their interest. Every page on your website should be designed with a clear message in mind, communicating simple, relevant information. The home page and any landing pages should be designed with intense care, presenting products and services, your company’s mission, and communicating lifestyle. From the very second they log onto your page, there should be no guesswork as to where they are or how to find what they’re looking for.

Fast loading times

Be it on a laptop, smartphone, or tablet, slow loading times will kill your conversions. We are all impatient. More than 40 percent of visitors, on average, will leave your website if it takes longer than 3 seconds to load. For eCommerce sites, it’s not uncommon for load times to be longer than 3 seconds. For any site though, load times are something to examine and work on. This is where an experienced web design company would come into play. They can optimize loading times, ensuring customers are pleased. Also, Google rewards quickly loading sites with higher search engine placement so it’ll help your SEO as well!

No video autoplay

Video marketing is all the rage today with websites signing up for YouTube and sharing media via Instagram regularly. For any embedded videos on your site, be sure to turn off autoplay. According to a recent survey, more than 70 percent of website users find video autoplay to be more of a turn-off than anything helpful. The same thing applies to audio autoplay. In general, anything that is forced onto the user without their consent, they’re likely to reject. Think U2’s Songs of Innocence which was gifted through Apple’s platforms in 2014. That’s not the vibe you want to set.

Be active on your website

A website works best when it’s active so be sure to post news regularly, update the blog on scheduled days, and ensure the information on your site is always up to date. There’s no need to overdo the updates however ensuring you go over things once per week is a good start. Think new, relevant blogs as well as updating sales and promotions, changing out featured projects on your main page, and more.

For more information on how you can build and successfully market your website, visit Unlimited Exposure. Using hundreds of techniques to optimize your website, instantly attract more visitors and begin reaping the rewards!