Create a Successful Landing Page to Maximize your Marketing
Landing pages make or break the success of a website, its marketing campaign, and its sales funnel. When a landing page isn’t working, any effort to sell through it becomes a waste. Creating a successful landing page is a key component to maximizing one’s marketing, ensuring visitors, clickers, and consumers who arrive at it see what they were promised.
Eliminate landing page distractions
Distractions are the ultimate way to dampen the effectiveness of a landing page. Be very careful with how you use elements on a landing page, whether that’s a sign-up form, a ‘free download’, or a purchase offer. Elements should be kept simple, font and typeface made bold when appropriate, and there should be nothing close to resembling clutter. The most effective landing pages are oftentimes the simplest, taking up the whole screen with only a few key pieces of information.
4 simple things every landing page should have
No matter what products or services your site is selling, or what your brand is, here are a few key things that can be found across all successful landing pages. Firstly, they tell the visitor something about your brand, in as few words or images as possible. Secondly, they clearly explain what the landing page is selling or offering to the visitor, with no ambiguity. Thirdly, a call-to-action button is clearly pointed out. Fourthly, the landing page’s web design is professional but not overdone or overly flashy.
Keep your forms simple and user-centric
When a landing page is using a form to capture emails or for customer information, ensure everything you need is set up on a single easy-to-use form. As you may be with a new customer who has had minimal encounters with your brand, keep the form as bare as possible with only the basic information asked. This way, a customer is less likely to be turned off by overtly personal elements or what they perceive to be inappropriate questioning.
Your advertisement and landing page should be similarly styled
Any advertisement and landing page that are linked should appear in a similar aesthetic. You don’t want to give the visitor any reason to doubt that they are in the right place. When the landing page resembles the ad, it confirms that they’re right where they wanted to be. Design aspects such as font, typeface, and colors should be similar or identical, and any keywords mentioned in the initial advertisement are recommended to be repeated again on the landing page.
Go for the best possible user experience (UX)
As experimental as some landing pages can get, the best ones are always the ones most intuitive and in-line with user expectations. By seeing things from the perspective of a visitor, you may be able to find aspects of your design that are confusing or just not working. Even with the most experienced web design professionals, there’s always ways to improve a landing page. Be sure to be attentive to analytics data on landing pages. This data can tell you a wide range of good and bad things about your landing page, which will be of great help in developing it further.
For more information on how to create a successful landing page and target your optimal audience, contact Unlimited Exposure today. We have web design, SEO, and landing page design experts ready to lend a hand and get you real results!
