Understanding what Makes an Incredible User Experience (UX) for Website Visitors

Understanding what Makes an Incredible User Experience (UX) for Website Visitors User experience (UX) is a focal point of any website. The easier, more intuitive a website is to use, the more likely it is to create customers and convert leads into instant revenues. Though the key to UX is keeping things simple and enjoyable, there’s a lot more to it than that.

 

The ultimate user experience a website can deliver comprises of many different components. The four most prominent, arguably, are to minimize distractions, creating a logical hierarchy of elements across the page, optimizing navigation, and ensuring the layout is conventional. By employing these four techniques, a customer should never feel confused or frustrated trying to navigate your site.

 

A great rule to follow when building a user experience is, ‘when in doubt, keep it simple’. Simplicity keeps the marketing messages you’re trying to communicate clear and it should help on directing customers where to go. Using five colors or less across all pages, ensuring the typeface and font are easy to read, using graphics and media sparingly, and including white space to break up different pieces of content on the page are all great ways to keep things simple.

 

As we mentioned earlier, a logical hierarchy of elements is also helpful with creating an incredible user experience. According to function and importance, that should be the order by which elements are positioned. Use bold typeface and different sized fonts when appropriate to help keep the flow of the page moving. As the visitor is encouraged to continue browsing and clicking, that means they’re staying interested and in-tune with your website. That’s great news!

 

As important as it is to keep a visitor interested when browsing a single page, an amazing UX also focuses on navigation between pages. For example, if a customer can’t find what they’re looking for on one page or if they want to know more, it should be easy to navigate elsewhere on the site. A healthy navigation-friendly user experience involves keeping navigation options clear and minimal, ensuring major navigation options are added to the footer of your website, potentially including a search box if you have a content-heavy site, and implementing breadcrumbs if your content is divided between three levels or more.

 

Something we haven’t spoken about yet is a responsive design. Integral to UX, responsiveness in web design will adapt your site’s formatting to the screen it’s being displayed on. Be it smartphones, tablets, desktops, or whatever else, a responsive design is necessary to tap into those customers who are coming to you from mobile devices.

 

Building a successful website with an incredible user experience (UX) is hard work. So many sites do it well however there are those who don’t. Consumers have come to expect sites that are navigation-friendly, responsive, and that have intuitive page design. Following the techniques mentioned here, in addition to being aware of web design trends and common conventions, are just the start. Improving the user experience should be an ongoing process, reliant on analytics data and any feedback heard from customers who are using your site.

 

For more information on how to build a website, to learn about hiring a web design expert, or to find out what you can do to improve your UX, contact Unlimited Exposure today. Instantly improve conversions, make more sales, and grow your customer base within a matter of days!