4 Need-to-Have eCommerce Features to Embed in any and every Product Page
Customers engaged in eCommerce online shopping expect many things. When an eCommerce site doesn’t deliver, a shopper will leave for a competitor resulting in lower than preferable conversion rates. Increase your online sales today with these four need-to-have eCommerce features that should be embedded into every one of your product pages.
1 – The Essentials in Product Information
There’s a long list of basic product information that should be included in every product page. This is the information shoppers will want to know before buying. These essentials include the product name and keyword, product images, details on dimensions and weight, price, product availability information, payment methods accepted, shipping and return information, available colors, and an ‘Add to Cart’ button to ensure making a purchase is no trouble.
2 – User-generated Support
A successful eCommerce website will incorporate user-generated content to support your products. User-generated content should be readily accessible as it will provide shoppers with a sense of re-assurance from others who have purchased these products. This content may or may not include product ratings, product reviews, a ‘leave a review’ or ‘leave a rating’ button or link, and an ‘Add to Wishlist’ button. Capitalizing on this, you’ll instantly add credibility to your store.
3 – Merchandising Support
Increase eCommerce sales by learning how to upsize a shopper’s order. For example, relevant product recommendations, cross-selling on complementary accessories, and upselling using a ‘Frequently bought together’ tab are all viable options. There are a variety of techniques eCommerce companies use to make the most from a sale. Strategies like these will not only help you increase revenues but will help your customers as long as they are implemented correctly.
4 – Enhance the Shopping Experience
Though not essential to eCommerce success, there are numerous ways to enhance the shopping experience to make it more fun, trendy, and ultimately effective. Common eCommerce product enhancement strategies include incorporating product views, zoom options for product photos, currency converters and/or international pricing, security badges, live-chat customer support, special limited-time offers, official product codes, a sales counter showing how many shoppers have bought the product or added it to their wish list, and social share buttons. Capitalize on these, and improve the look of your eCommerce site and its conversion rates as well.
This is the Beginning of Building long-term eCommerce Success!
Even with all these eCommerce essentials and additions included, it still takes time. Digital marketing strategies including video, social media, search engine optimization (SEO), and content marketing all have a role to play in maximizing eCommerce revenues. By following these basics, it provides a start to building a seamless shopping experience.
By partnering with a digital marketing company, you can take your eCommerce site even further with tried-and-true strategies that will deliver real results. As a company that has worked with dozens of eCommerce companies across Canada, we know the essentials required to build long-term success in the online shopping marketplace. The essentials in product information, user-generated content, merchandising support, and enhancing the shopping experience are all key.
For more information on how to build a successful eCommerce website with exquisitely conversion-friendly product pages, speak with a representative at Unlimited Exposure. As experts in Toronto eCommerce sites, we can assist everything from eCommerce design through to digital marketing. See real results in no time when you hire Unlimited Exposure as your digital marketing partner!