Creating a Home Page that Acts as your Ultimate Conversion Tool

Creating a Home Page that Acts as your Ultimate Conversion Tool Your home page is the most important and oftentimes the most viewed page to your website. A home page that does its job successfully should be introduce visitors to what you do, encourage visitors to explore other pages of your website, and convert a visitor to a lead.

 

If you haven’t already built your home page to leave a lasting impression, start now. Remember, always design with conversion in mind. Be sure to know what you’re selling, where you want to direct customers to finalize a sale, and always ensure CTAs are well positioned.

 

#1 – Communicate Clearly what your brand does

 

Creating a home page that converts means it must be clear in communicating what you do, what your site is there for, and who your target audience is. To visitors, there should be no confusion about the kinds of products or services you provide. Be clear in sharing possible pages one can browse and where they may find the most benefit for them.

 

#2 – Keep your Home Page Design Minimal

 

Clutter has no place on a home page. Home pages that aren’t already successfully converting customers oftentimes are experiencing this issue because of there being too much clutter. The more simple the design, the better. Use straightforward and intuitive navigation, ensure CTAs buttons and links are clearly presented, include white space strategically to break up text, and use images or media sparingly.

 

#3 – Your Most Important Content goes up top

 

‘Above the fold’ design is key for a home page. What we mean here is that the first thing a visitor will see on your home page are what’s included in its top half. That means the most important information should always be presented in the top half, with less important information left to the bottom half. Capture a visitor’s attention from the moment they click on your site by using an ‘above the fold’ design on your home page.

 

#4 – Keep to Simple, Effective Fonts

 

Always use same-family fonts to keep your home page looking attractive and professional. Depending on your target audience, the industry you’re in, and the marketing message, certain fonts may be more appropriate for your home page than others. No matter what, it should be easy to read and complement the tone of what your brand is communicating.

 

#5 – Use Images and Media that hold Interest

 

Any images, video, or graphics that are used on your home page should be used sparingly, strategically, and with the visitor in mind. There’s no need to cover an entire page with images and videos. Having one or two embedded in your site’s design has enough benefit. When selecting images, choose media that matches your colour scheme, that is high quality and that do not appear blurry, that represent your brand’s messaging, and that shows off a product or service, if/when appropriate.

 

An ineffective home page is a huge missed opportunity. Don’t let that be the case for your website. The ultimate home page for your site that converts visitors into leads, builds revenues, and boosts your website’s numbers is just a click away. Speak with a representative at Unlimited Exposure today for more information on how to improve your home page. We promise real results!