7 Ways to Create a Successful Video Marketing Campaign for Social Media Sharing

7 Ways to Create a Successful Video Marketing Campaign for Social Media Sharing Professional, results-driven video marketing is challenging however when done effectively, it’s a real audience-builder. Capitalizing on existing video marketing trends, there are numerous ways to ensure your campaign is a success.

 

While we recognize every small business is on a budget, video costs add up quickly and that’s why we’ve put together this list. Here are seven ways to create a successful video marketing campaign for social media sharing.

 

1 – Use professional video equipment

 

When recording something for professional distribution, using high quality equipment is a necessity. That’s a good quality microphone, a reliable and advanced camera, and the software required. Sometimes, a smartphone’s just not going to be good enough. If you’ve never produced a professional video before, consider outsourcing it to a video marketing company.

 

2 – Plan your Video

 

Scriptwriting and planning is key. Be clear in what dialogue you want said, what information you want to convey, what you need in terms of graphics, and be critical about your length. By partnering with a video marketing company, they should have experience in these aspects of video production. Always remember your audience, brand identity, and purpose of the video.

 

3 – Know the Type of Buyer you want to reach

 

Knowing the buyer will give you information on what the most appropriate tone is for your video, in addition to the kinds of things they might be expecting from a video. Consider their age, gender, profession, and hobbies. The best video marketing should support the buyer, leading them through a journey that inevitably equates to them making a purchase.

 

4 – Video integration

 

Integrate your video marketing into your other marketing channels, such as social media, email marketing, and SEO. The more places your video is shared, the more mileage you’ll get out of your investment and ultimately, the more people you should be able turn on to your brand. Consumers love video and they increase engagement unlike anything else.

 

5 – Produce different Kinds of Videos

 

After you get comfortable with video marketing, consider producing multiple different types of video. For example, there are how-to instructional videos, product description videos, brand awareness videos, live Q&A videos, and testimonials. Each of these have a place in a video marketing campaign. The more videos you produce and if they’re released on a regular schedule, the more potential there is to generate some big returns from it.

 

6 – Keep Videos short and to the point

 

Video marketing should not be longer than five minutes. As a matter of fact, most brands get by on less than 2 minutes per video. The shorter, the better, and the more likely your video will be viewed in full. No customer is going to watch a ten-minute video on a website or company they know nothing about. In terms of budget and effectiveness, a collection of short two-minute videos more than does the trick.

 

7 – Posting directly to social media

 

When the video has been assembled, edited, and is ready to publicize, post it directly on your social media accounts. This is the easiest way to reach the target audience you want. Be sure to engage current followers and give a reason to share the video, such as through a coupon code or discount. Share them with groups when or where relevant, use paid video marketing opportunities on social media to spread word, and use keywords for search purposes.

 

For more information on how to build a successful video marketing campaign for social media, contact Unlimited Exposure today.