6 Mistakes your Website’s Marketing can Make and How to Avoid them!

 Knowing how to execute a web design and marketing strategy is a science and an art onto itself. It takes skill, patience, and energy to ensure that it’s being done correctly. By knowing where others have gone wrong, thankfully, much time and effort can be saved. Instead of losing money on the same mistakes numerous others have made, take a quick read through our list. These are the top six mistakes that your website’s marketing might be making and how to avoid them.

 

1 – A lack of clear marketing objectives

 

The big thing with marketing is that you need to know the result you’re chasing. Identify where existing web marketing strategies might be falling short and know what you want to accomplish. For some, that might mean increasing site visits while for others, it could mean increasing leads and/or increasing sales revenues. By knowing the goals you’re chasing, you can actively ensure strategies are steering everything in the right direction.

 

2 – Moving too quickly and not investing the time to plan

 

Move slow with your web marketing and ensure you take the time to plan out a proper strategy. This involves auditing the performance of your current website and any ongoing strategies, defining the target audience, acknowledging where your competitors are, reviewing the site content you have, and identifying different ways that you might be able to achieve your long-term web marketing goals. Please note that this is oftentimes done alongside a digital marketing company.

 

3 – Identifying your key metrics to evaluate

 

Invest in installing the proper analytics infrastructure to ensure you have all the data readily available to monitor the success of your website. Some of the more common KPIs that web marketers focus on include page views, visitors, bounce rate, time on site, pages per session, conversion rates, and site speed. Each of these are important for their own reason and there may be others you wish to add to the list, depending on what your short-term goals are.

 

4 – Lack of special skills to implement

 

As wonderful as your marketing ideas may be, if you do not have the technical expertise to implement them in the most impactful way, they may fall flat. For many website owners, they do their own marketing instead of hiring a digital marketing agency and these are the kinds of results they see. If the scope and requirements of your marketing falls outside the boundaries of one’s experience or knowledge, it’s integral to ensure a digital agency is hired to oversee it.

 

5 – Failing to invest enough of a budget to see results

 

As cheap as it can be to design a website today, to meet marketing objectives, you will likely require more than the bare minimum. Advanced and customizable features under the watchful eye of a digital marketing company may be a higher expense however the return makes it far worth it, in most cases. Be sure to set an appropriate marketing budget, taking into consideration the goals you are trying to achieve.

 

6 – Thinking the results will be instant

 

The last common mistake your website’s marketing may be making is thinking that results will begin pouring in on day one. Marketing takes times, requires multiple steps, and is dependent upon many processes coming together. Though you may see an initial bump in traffic or an increase in a similar metric, it oftentimes will take months to get the full impact of a marketing plan.

 

See website marketing success today with Unlimited Exposure. We promise real results in the short-term and long-term, helping to elevate your website’s profits to new heights!