How to Drive Search Engine Rankings in 2018 with strong SEO Strategies
Every year it seems like there’s a new key ranking factor driving where websites rank on Google. A few years ago, it was mobile usability and last year, it was the craze surrounding ‘HTTPS’ sites. In 2018, mobile responsiveness and loading speed are among the top factors, and who knows what it will be next year.
So when it comes to driving search engine rankings today and in the future, knowing what key search engine optimization (SEO) strategies to use is central to accomplishing the task at-hand. Here are a few strategies you may want to keep in mind!
Knowing the users’ Search Intent to drive Organic Traffic
If you want to increase your traffic, consider reshaping your SEO strategies and accompanying content to align with the intent of the searcher. After all, if you know what people want from you, you can work to deliver it. To get this information, you’ll have to delve into Google Analytics.
High Quality Keyword Research to support Creating Content
Keyword research is still valuable in today’s SEO because it provides a map on which content can be created. By engaging in competitor research and data mining, you may kind untapped keywords to take advantage of. Some sites have seen as much as an eighty percent spike in traffic after doing this.
High Quality Content on your Website and Blog
High quality content still matters. Having those keywords across your website still holds some decent power. Building out pages without delivering creative, original content to the user can be a huge mistake. Even eCommerce giants like Amazon to tech giants like Apple employ these strategies. By providing quality content to your visitors, you should be able to successfully lower your bounce rate and increase stats like time-on-page.
Tapping into Voice Search
As Siri, Alexa, Cortana, and numerous voice assistants have hit the market, so many of these users are completing voice searches daily. That means changing the way we build content to match this new consumer behaviour. This includes thinking about the types of questions consumers ask voice search, understanding the geographical component of many voice queries, and more.
Using rich snippets
Rich snippets utilize schema to mark up text and data, maximizing visibility on engines such as Google. Rich snippets may also include photos or ratings on a result, such as if it’s a product, recipe, or media. Numerous studies have shown these increase click-through rates and help to establish perceptions of quality in the eyes of the visitor.
Mobile-friendliness is an increasingly dominating factor
Driving search engine rankings must involve being aware of a site’s mobile version. A responsive website is considered the recommended mobile format, as it cues algorithms to accurately assign indexing properties to the page. This makes it easier for search engines to scan and do their job as it pertains to classifying your site in their rankings. As long as you follow Google’s guidelines on mobile usability, and ensure that content is identical on both desktop and mobile, this is a technique that works wonders.
Investing the time to satisfy Google and similar search engines’ standards of SEO is a strong recommendation if their rankings are a priority for you. For more information on how to build your SEO marketing and see results unlike anything you’ve seen, visit Unlimited Exposure today to speak with a representative.
