Are you Using these 5 Social Media Trends to Influence your eCommerce Performance

 There are some amazing opportunities for eCommerce in social media. As platforms like Instagram, Facebook, and Twitter have continued to evolve, this has meant a growing body of users. When it comes to eCommerce, taking any advantage you have is integral to ensuring you’re able to succeed against competitors.

 

1 – Influencer marketing

 

Influencer marketing partners companies with social media influencers, in the hopes that these influencers add credibility and profit to the eCommerce platforms they partner with. Select an influencer with some relation to your brand or target audience, with a follower count of minimal 10,000 or more, and who are regularly engaging with their fans. Throughout 2018, influencer marketing has continued to rise as a recommended form of social media promotion.

 

2 – Building personalized interaction with consumers

 

The best advertising for your company is how you interact with your customers. By developing trusted relationships with customers, this encourages them to share and post about your brand. Using different hashtags to reach new followers, responding to comments positive and negative, and sharing user-generated content are all ways to go about this.

 

3 – Using augmented reality

 

Augmented reality is the combination of reality with filters and similar technologies. Instagram and Snapchat already have some augmented reality opportunities that may be appropriate for your site. It can be something as simple as a face filter shared on Snapchat or something more developed like the app ‘Pokemon Go’. Creating a unique and memorable AI design is sure to gain your brand some attention.

 

4 – Paid advertising

 

Any business who truly wants to succeed on social media must come to the realization that organic traffic building is not what it once was. To reach customers, paid advertising is necessary. There’s too much competition and too much to lose. Paid advertisements, thankfully, work extremely well. Facebook alone has approximately 6 million advertisers on its platforms. Customize your budget as you see fit and target the audience you want.

 

5 – Live video streaming

 

eCommerce sites may not be associated directly with live video streaming however this provides a great opportunity to advertise certain products on special or to introduce clients to your brand. Consider using live video to connect with customers in the moment and advertise. Combine this with non-live video marketing, such as a series of short YouTube videos, and you’ll have it made! When it comes to live video streaming, Facebook is easily the top social media site for this practice. That said, apps such as Periscope and Instagram might be something to consider as well.

 

Capitalizing on these social media digital marketing techniques

 

eCommerce sites would benefit greatly from influencer marketing, personalized interaction with brands, using augmented reality, paid social media advertising, and live video streaming. These growing social media trends in 2018 have been used by countless eCommerce sites to elevate their sales and ultimately, grow their brand. For new eCommerce sites, it can be a challenge to gain market share. Using these social media marketing strategies, it provides more opportunity for an eCommerce platform to get to where you want it to be.

 

For more information on how to grow your eCommerce site, speak with a representative at Unlimited Exposure today. As experts in eCommerce social media marketing, we provide real results and can help in building your eCommerce brand on Facebook, Instagram, Snapchat, Twitter, YouTube, LinkedIn, Pinterest, and more!