Can AI solve these 5 Marketing Problems that may be Affecting your Business
Augmented intelligence (AI) is going to elevate brands to heights they’ve never seen before. Though many brands have not tapped into AI yet, there are some amazing opportunities just around the corner. Here are some marketing challenges that we’ve seen a lot of brands eventually run into that we believe could be resolved using AI.
Customers who are not supporting your business in all the ways they can be.
Sometimes customers are not made aware of the different ways they can support your business. Augmented intelligence may be able to help in improving digital content response rates by determining the best keywords and areas to place ads. AI can be leveraged in this way by acknowledging and analyzing the way ads are being placed, their performance, and how they are being seen. Though most brands don’t have the opportunity to work AI like this quite yet, we hope to see the technology continue to develop in the next few years.
Customers are waiting too long on the phone and are hanging up on your business.
Marketing is about getting leads to your business however if the post-marketing infrastructure is not there to support your efforts, it can be all for nothing. There’s no excuse for customers calling in and having to wait long minutes on the phone. An AI or virtual agent can help with live chat online and/or be programmed to help make the phone wait a little more tolerable. An AI provides the opportunity to ask questions to customers, get more information, and help to fast-track a purchase of a product, service, or brand.
Leads are not generating to business revenues.
Marketing strategies are not always going to generate revenues, even if they are generating leads. If this is happening to you, the lead management process may need to be improved or you may be losing them somewhere else along the way in the sales funnel. If the infrastructure is strong and the right leads are passed to the right places, there’s no telling what can be accomplished. AIs have the potential to improve effective lead generation, ensuring leads are forwarded to the most appropriate place. AI may also be able to help in determining where the sales funnel may be going wrong.
I am spending more time gathering and assessing analytics than I am preparing marketing.
Analytics can be addicting however not all metrics are going to be relevant. If you’re spending large amounts of time combing through the data and not enough time preparing creative marketing to increase revenues, it’ll show. AI allows you to program different analytics programs and to generate automatic reports. Simple set it up, let it run, and then, take the time you would invest in finding these analytics to instead, build and produce high quality creative marketing.
My customers are not staying on my website.
If customers are not navigating through your website and are not staying, that’s a very big problem. AIs have the potential to build more helpful, intuitive website design. Using natural language, they can assist in providing answers to questions before the visitor knows to ask. They can be deployed in a number of ways to help support customers in staying on site.
For more information on how to resolve ongoing marketing troubles and/or how to maximize a digital marketing strategy for your website, please contact Unlimited Exposure to speak with a representative.