Do you Know how to use Google Analytics to Improve your Content Marketing
The amount of data one can procure from Google Analytics is extremely helpful in determining whether a content marketing strategy is working or not. Needless to say, if you’re looking to improve your content marketing efforts, programs like Google Analytics is precisely where you want to look. There are many ways to get quality data from these programs that allow you to understand how users are engaging with one’s marketing.
Though organic search on social media is less ineffective than perhaps ever before, organic search across Google and other search engines is still a strong way to generate traffic. Getting a top search engine ranking is key to this however it’s something not easily accomplishable.
There’s so much competition for those high spots but there’s a way there. Using Google Analytics, a user has all the data they need to make informed choices on how to proceed with content marketing strategies. Google Analytics is a basic go-to to understand how users are finding your website, how much time they spend on a page, how many clicks you’re getting, and more. Through Google Analytics, you can measure how individual pages are performing, helping to determine what your most effective pieces of content are.
As one of the most important pieces of data to pay attention to, ‘bounce rate’ is a metric that will tell a lot about how effective content marketing strategies are going. In essence, the bounce rate measures how many single-page sessions occur on your site, identifying how many visitors are coming to your site and then immediately leaving. This can happen for many reasons. Perhaps they mistakenly clicked on your page, or maybe the visitor is searching for information they thought they would find from clicking on your site but that is not featured on the site. There also may be issues in your sales funnel or navigation that are in need of address. It could be any number of things.
Improving your content marketing strategies should equal to better search engine placement and higher conversion rates. Regarding search engine placement, a high quality content marketing strategy should help and oftentimes, accomplish one’s goals as long as it is being guided correctly. Then, to get those conversion rates, one must ensure that every step of the content marketing-sales funnel infrastructure is tight. Browsing different analytics programs, Google Analytics provides the engagement metrics to see whether you are on the right track. If your website is not already registered with Google Analytics, it’s worth registering.
It’s also worth remembering that improving content marketing is not a single step nor is it something that’s done once a year. Google Analytics shows there are always areas for improvement. Those who invest the time to review their analytics data will do much better than those who don’t. As a premiere Toronto digital marketing and website design agency, we always ensure we invest the time in reviewing analytics and we think every website owner should as well!
Content marketing strategies gradually adjusted have proven to provide some major results in qualifying for high search engine rankings and improving the effectiveness of one’s content marketing. There’s no reason not to take advantage of Google Analytics. Speak with a representative at Unlimited Exposure today for more information on how to improve your content marketing strategy.
