Using Live, Limited-Time Event Marketing to support your Digital Marketing Efforts
For those with a digital marketing plan that does not already have some form of live event plan included, evidence shows you might want to re-consider. Live events is a great advertising method to establish sense of urgency in consumers to buy.
Any business can throw a live event and it doesn’t need to be a massive extravaganza either. It can be something as simple as a 24-hour eCommerce sale. Research shows this can heavily boost your digital marketing and better connect your brand with consumers.
Every brand is going to be a little bit different in terms of what you’re selling. For a general eCommerce site working from a warehouse, having an online special sale won’t be difficult to coordinate. Now let’s say this is for a charity website. The same principle may apply in terms of creating sense of urgency using limited-time events marketing however throwing a similar sale is not necessarily possible.
Then, there are examples such as a musician’s website. If a musician is throwing three or four shows a week, this can really weigh down their events marketing. Thus, you may want to select one or two events specifically to promote and/or to focus on promoting a tour as a collection of events rather than independent individual events.
All in all, it’s an easier path for some than it is for others to engage in events marketing. What research has shown us though is that events marketing gets people excited about products, services, and branding. Events marketing gets consumers buying and fans engaging with your website. It can help increase organic traffic in searches, boost social media engagement, and comes with numerous other positive benefits.
If you’ve never had an event before celebrating something about your brand or if you’ve never fully engaged in events marketing to promote an event, every website comes with its own unique path. The best thing we can recommend is to consult with an experience digital marketing agency who knows how to promote events and to maximize the opportunity to get you the most attention possible. When done right, events marketing can get you exposure in news mentions, increase traffic, reach more of your targeted audience, provides better engagement with clientele, boosts any local SEO strategies may have, and is also likely to get you lots of links. If you know when and how to maximize your events, and don’t throw them too often, you can expect to see some big returns in your digital marketing space.
For any newbies, a simple way to jump onto events marketing is to target a specific season or holiday, such as Valentine’s Day, Thanksgiving, Halloween, or Christmas. It might also make sense to jump on the back of common sales seasons such as Black Friday. There’s also opportunities to get a little more creative such as a summer sale, back to school sale, ‘first snowfall’ sale, or to team up with local organizations for events.
For more information on how to engage in local events marketing and/or the opportunities that may exist for events marketing in the digital space, contact a representative at Unlimited Exposure today. We would be happy to evaluate your site, analyze your brand, and audit existing marketing strategies to determine where there may be opportunities to launch an event or digital marketing effort.