Social Media Marketing Mistakes that you Cannot Afford to Make
Social media marketing can have a number of goals. Creating consistent momentum and generating leads through creative, engaging content is at the heart of this category of marketing. The luckiest may be able to tap into a viral post while the unluckiest struggle to find ways to lift dead social media posts. Needless to say, even the best of social media marketers sometimes can’t get their strategies off the ground and make mistakes.
Insisting every post is promotional
While every post is going to promote your brand, if the content of each post is purely promotional, that’s a huge turn off. Remember, social media is all about creating connection in shares and conversation. Sometimes, this means posting neutral, non-promotional posts, which could be news, tips, or how-to’s. Balance promotional posts with neutral posts. In the end, you’ll win over more customers and create more engagement.
Publishing infrequently or too often
When you publish is incredibly important. Publishing not enough means your posts are unlike to generate many fans and publishing too often only serves to alienate those who have signed on as fans. Depending on the industry you work in, there are a variety of different publishing frequencies to consider. The world’s most powerful brands stick to a common frequency by using a social media post scheduling tool.
Don’t isolate your social media from other marketing
Social media marketing is one of many channels. If you’re expecting to generate big returns solely through social media and without integrating it with other marketing channels, you might be in for a surprise. Campaigns across multiple marketing campaigns is oftentimes needed to maximize impact, build audience, and stay on top. If you’re working with a digital marketing agency or on your own, it’s important to keep track of where each marketing channel is at.
Measuring social media success with the wrong metrics
Always have a way to measure social media marketing success. Doing so will provide insight into both performance and ROI. Sometimes, you may need to slightly revise or completely change a strategy. Be sure to choose metrics that are representative of the goals you want to accomplish.
Failing to respond to negative public feedback or complaints
If someone comes to any of your social media accounts and sees complaints or negative feedback, that’s what they’re going to walk away remembering. That’s not what you want to have acting as a representation of your brand. If you want to control the conversation on social media, this means addressing the negative feedback. It’s going to inevitably happen. Don’t ignore it and don’t delete it. Respond to it directly and find a way to make it right.
Any business who’s serious about building revenues, building an audience, and creating momentum in their local marketplace are well advised to invest in social media marketing. Highly effective, social media provides a brand the chance to speak direct to the consumer.
Using the right tools and social media strategies, we believe any brand can succeed on platforms such as Facebook, Instagram, Twitter, YouTube, Snapchat, LinkedIn, and others. As long as you’re careful not to make the same mistakes and are working with an experienced social media marketing company to provide some guidance, you shouldn’t have any problems.
For more information on how to create and manage a successful social media marketing campaign, speak with a representative at Unlimited Exposure.
