Is it Time for your Business to hire an SEO Marketing Expert – a Discussion

Is it Time for your Business to hire an SEO Marketing Expert – a Discussion Should you hire an SEO expert for your business – this is an important question. SEO is a highly competitive marketing category. After all, consumers are so much more likely to click on the first or second Google search result than those further down the page. The competition is strong for those placements. According to some estimates, the first search result gets as much as 47 percent of all clicks and the first three results total get up to 60 percent of total clicks.

When entrepreneurs and small business start with SEO, a lot of them make an attempt of it on their own. Despite this, it takes years of experience and experimenting to get one’s SEO skills just right. As algorithms change annually, expertise is not easily won. Even with the tremendous amount of SEO courses and tools out there, expertise is not necessarily going to come. For this reason, there comes a point where most small business owners acknowledge that they might need an SEO marketing expert to help them get the results for their business that they can’t get for themselves.

Let’s be clear in saying hiring a digital marketing agency or an SEO marketing expert, this is not giving up – this is buying in. Bad, ineffective SEO practices cost time and money. By hiring someone who does this professionally, you can finally begin tapping into the real results that are possible in search engine optimized website design and content. Learning good SEO takes an expert’s guidance, in most cases. By investing in this effort, you’ll have someone on the edge of the latest trends in the industry, giving you the same or greater advantage than competitors.

There is no way to trick Google into placing you higher on their search engine. Anyone who tries to sell themselves on these type of SEO games will not only fail in getting you real results but inevitably, when Google finds out, your site will be penalized in some big ways. Prioritizing SEO with an experienced agency, you’ll find the right ways to rank high on search engines and succeed beyond the competition. Clever use of keywords is not enough. It takes a lot of time, effort, insight, and monitoring to get strategies just right. If your business is web-based, generates most of its leads online, or is eCommerce, search engine optimization will be a necessary component to your success.

There are never going to be any guarantees when it comes to hiring an SEO marketing expert. Results can be challenged by changing algorithms, consumer behaviour, and/or trends. Ideally, you want to find an SEO marketing company who will stick with you through thick and thin. You will also want someone who can help identify the purpose of your SEO marketing and who can define how to measure a strategy’s success.

The ultimate ‘question behind the question’ when deciding whether to hire an SEO marketing agency is if you want to invest the time, energy, and money to attempt it yourself. In most cases, small businesses are far better off partnering with an SEO marketing agency who have a more advanced knowledge in the industry and who will know how to maximize your marketing dollar.

If you’re considering hiring a digital marketing agency specializing in SEO, contact Unlimited Exposure today to speak with a representative. We promise real results in improving your SEO, increasing revenues, and providing extensive management of your online reputation!