Most Effective Digital Marketing Strategies to use in 2018 and 2019
Digital marketing has made some pretty sizeable shifts on a near annual basis. For example, in the last few years alone, mobile has become the largest spending category of digital marketing, more than half of people are now using voice search regularly, social media marketing has become the go-to strategy for business-to-consumer marketing, and LinkedIn has established itself as the top marketing channel for business-to-business marketing. As consumer behaviour changes so must the digital marketing strategies we use.
Develop more focused, personalized content
The more high quality content you create across diverse categories of media – such as social media, video, photos, infographics, and interactive graphics – the better. Remember, there’s intense competition that needs to be overcome. Every competitor wants your audience’s attention. Therefore, give some thought to creating more specific, focused content that serves underserved sub-niches in your audience. Appeal to a range of groups. Don’t go too far out however take some time to create subset categories of your audience to serve. Niche marketing is key to growing and serving an audience, especially for brands that are going big.
Identifying voice search-specific SEO strategies
By the end of the decade, more than 50 percent of all searches will be done via voice search. When consumers search by voice, they tend to search in long-tail questions more than keywords. That means crafting voice-friendly SEO content that will get your website first place in voice searches. As we craft voice search SEO content, this should involve employing specific, concise answers to questions, ensuring website design and coding is optimized to voice search, and researching question keywords. As we move further towards a voice search-first search engine infrastructure, these strategies will become ever more prominent.
Millennials want to see their needs satisfied
Millennials use the Internet more than any other group. Millennials want short and sweet, no time wasted. For a digital marketing strategy, this means moving beyond simple keywords and using more natural language, more direct information, and keeping things to the point. There are also many ways to successfully hang onto a user’s attention, including through video, infographics, social media share statistics, and directing them to an app download. Assuming your product or service is targeting millennials, heed to their preferences and behaviours.
The integration of artificial intelligence (AI)
Automated AI, such as chat bots, are used by small businesses and major corporations alike. They help customers, improve service ratings, and provide easy ways to make a website visit more pleasurable. Consider AI bots to interact with website visitors, use bots to increase the number of leads by identifying customers in the sales funnel and assisting conversions, and use them to personalize the website experience. Customers love AI bots when they’re able to help answer questions, locate information, or direct them to a real customer service rep to resolve an issue.
These are some of the most effective digital marketing strategies in 2018. As we head into 2019 within the next six months, these trends can be expected to continue on. Though we expect changes along the way, we can say with some confidence that these four things are not going to go away any time soon. To maximize your digital marketing efforts, contact a representative at Unlimited Exposure today.
