Tips, Tricks, and Strategies to Maximize eCommerce Success in Canada, the US, and Abroad
eCommerce success in Canada, the US, and internationally is hard to achieve with big players like Amazon already dominating this space and more corporate retail names moving in. If you’re selling eCommerce product in any category, your success depends on you being very, very good at what you do. If you haven’t already, we recommend hiring a digital eCommerce marketing company to ensure you receive the support and guidance you need to succeed.
Using a multi-channel sales approach is often what works best for start-up eCommerce brands. Tap into as many possible relevant streams as you can to advertise product. Ensure the online shopping experience is strong and seamless, and that no matter how a visitor gets to your site, that they find everything they’re looking for and more. Don’t make promises you can’t keep and be clear about shipping info, delivery time, and any customer service-related contact info.
A great technique that many smaller eCommerce brands have been using is personalizing the shopping experience. For customers that are returning to your eCommerce site, use things like purchase history, visited products, geographic location, demographic profile, market trends, or any earlier brand interactions you may have on file. By using this information to build content, there’s a better chance you can close on repeat eCommerce sales.
If you’re really looking for tips and tricks for eCommerce success, almost nothing comes close to having a mobile responsive design. More eCommerce shoppers are coming from smartphones, tablets, and similar mobile devices, rather than desktop platforms. Therefore, you need a mobile website that performs to the highest efficiency. Viewing and buying habits are changing, and more shoppers are moving to mobile responsive eCommerce. Some of the challenges an eCommerce site faces in being mobile responsive is adapting screen size, and ensuring navigation is equally flawless on both desktop and mobile platforms. Keeping this in mind, one must maximize ease of use, optimize for conversion, ensure customers have the ability to save and share products, and optimize for speed.
Looking at how consumer behaviour continues to change, voice search is a trend difficult to ignore. When building out social media marketing or content marketing, keep voice search in mind. For example, users are more likely to use long-tail questions than keywords to voice search. The more intuitive, natural, and engaging your eCommerce company’s content is, the more likely you may be able to pick up some additional attention through organic channels.
Building an eCommerce site, ideally, you want to make sure you know as much as you can about how to maximize the platform you’re using. Be it Shopify, WooCommerce, Magento, or something else, considerations need to be made regarding the amount of product data you’ll be loading in, plug-ins, integrations, multi-language function, multi-currency support, and more. Thankfully, if you’re working with an experienced eCommerce digital marketing company, they should have sufficient knowledge of how to make the most from the platform you’re using.
For more information how to successfully maximize an eCommerce site, speak with a representative at Unlimited Exposure. We can help in finding your best customers, focusing on high-value sales, optimizing the marketing messaging, and ensuring you see real results. Turn your eCommerce site into an amazing hub of traffic and revenue!