4 Key Strategies to use when marketing to under-30 Millennials

Tech-savvy under-30 millennials come with a number of stereotypes attached to their name, such as being ‘cheap’, shopping online, and being constantly engaged in their smartphones. This aside, if a brand wishes to market to millennials, it takes looking beyond these myths and digging into the facts of marketing to millennials.

The facts are that millennials are considered to be the generation born between 1981 and 1996. Approximately 50 percent of them have attended or graduated from college or university. They are the first generation to have grown up in and around household computers, the Internet, and technology. In most cases, you may see millennials willing to spend more than previous generations on seemingly casual purchases, outspending other generations significantly. Any brand inexperienced with marketing to millennials can start with these 4 key strategies.

Creativity impresses

Creativity in marketing performs better than traditional advertising with millennials. To this demographic, traditional advertising is something they will simply ignore. Naturally, they filter out advertising and instead, know how to skim to find the information they want. To capture their attention, creativity is needed. Consider using topical events, buzz surrounding products or services, or to tap into millennials interest in share-friendly items.

High quality video content

Approximately 81 percent of millennials use video to conduct research prior to making a purchase. In addition to this, millennials consumer more online video than anyone. Any brand seeking a millennial audience should engage with video to some degree in their marketing strategy. A small series of four-minute high quality videos is more than enough, in a lot of cases. Consider producing quality over quantity. A few really great videos are more effective than a few dozen.

There are different types of millennials

Create segmentations of millennial markets because not all people in this demographic will respond to the same messaging. To maximize results, different campaigns are going to have to be used to appeal to different categories of millennials. Go beyond age. Create a full profile of the kinds of people you are seeking to tap into.

Support a cause

Supporting a charitable cause is a great opportunity for businesses to contribute to their communities and connect with millennials. Among the more common threads and similarities among many millennials is that they appreciate and respond to messaging regarding social causes.

By 2019, millennials will become the largest living generation on the planet. As they continue to age and grow, new trends are sure to emerge. In response to those, marketing is going to need to change to accommodate. There are some big opportunities around the corner however in order to survive, brands are going to have to adapt to the new generation. As a premiere digital marketing company, we’ve helped countless brands reach new audiences across all demographics. If you haven’t already tapped into the millennial demographic and have an interest in it, Unlimited Exposure can help. In weeks, earn the loyalty and business of millennials, and begin seeing real results.

Specializing in digital marketing, search engine optimization (SEO), video marketing, eCommerce, and more, speak with a representative today to find out more information on what you can do to elevate your brand in the eyes of millennials.