4 Things Digital Marketing gets wrong about your Business
New and existing business owners are beaten over the head every day with the advantages of digital marketing. Sometimes though, digital marketing has actually been a bad thing for some businesses. It’s easy for a company to make all kinds of promises about boosting company’s growth and yet, so much more difficult to deliver on these claims. If digital marketing has done you wrong in the past or if you have concerns about hiring a digital marketing agency, keep this list in mind. Browse below for a quick recap of 4 things digital marketing may get wrong about your business.
1 – Difficult-to-understand jargon doesn’t count for a thing
Some digital marketing agencies may think you’ll be satisfied hearing a bunch of terms you don’t understand. They’ll try to confuse you by using abbreviations with no context or by diverting your attention away from the bad numbers to highlight the good numbers. These are bad habits to have for a marketing company. If you don’t feel like your digital marketing agency is able to communicate with you in a clear and open fashion, tell them to hit the bricks!
2 – Laying blame on everything but themselves
When a digital marketing company doesn’t deliver the results they promised, some may lay blame on everything but themselves. In the past, we’ve worked with clients who have had negative experiences with companies going so far as to blame the client. Though there may be a way to explain why a certain marketing strategy did not work out as expected, no digital marketer should blame anyone but themselves. If they’re ready to blame you and/or not accept responsibility for their failure, it’s time to walk away from the relationship. Your business deserves better.
3 – Impressing you with false expectations of success
Digital marketing companies can lie about having ‘amazing techniques’, ‘growth-hacks’, and more in order to sign you to a contract. They’ll make big promises to get your cash but you’ll never see the results they promise. If a digital marketing company is making unrealistic claims or is unable to explain how they intend to generate the success they promise, walk away. Raising expectations and creating false hopes is the ultimate no-no in the marketing world. Any relationship with a digital marketer should be built off of honesty and performance – not false promises.
4 – Not doing enough to help your business succeed
When a digital marketing partnership is generating some level of growth, some marketers may be satisfied with that. As satisfaction sets in, it could come with a level of comfort and laziness that could hurt growth in the long run. Though it can take months to generate digital marketing success, be sure to establish clear performance targets for them to meet. If a marketing company fails to meet the standards you’ve set and if you’re unsatisfied with their reasoning, cut them loose. Long-term, multi-year fixed contracts is an easy excuse for some marketing companies to get lazy.
Keep in mind that what we’ve shared here are examples of bad marketing companies. Contrary to how these guys operate, Unlimited Exposure has built its digital marketing success off of being open and honest in our communications, working harder than anyone for our clients, setting realistic expectations, and achieving what we set out to do. If you’re ready to connect with an established successful Toronto-based digital marketing company, contact a representative at Unlimited Exposure today.