Getting to Know the Absolute Essentials of Video Marketing

Getting to Know the Absolute Essentials of Video Marketing Video marketing is one of the most effective ways to bring together various marketing channels, such as social media and content marketing, in a bid to derive revenues and increase engagement.

Corporate brands and small businesses alike are engaging with video marketing on sites like Instagram, YouTube, Facebook, and more. There are a variety of different things that can be done with video marketing and no shortage of opportunities, either. Choose from posting how-to instructionals to promoting new sales, introducing new customers to your brand, an entertainment-based product that relates back to your brand, interviews with management or ambassadors, testimonials, and/or examples from your portfolio. For those that don’t know where to start, consider Instagram where there are more than 1 billion monthly users, Facebook which has more than 2 billion monthly users, and YouTube which boasts 1.8 billion users every month.

Publishing on social media platforms helps to get the word out on a video production. Though video marketing is more expensive than other forms of marketing, its engagement is through the roof, especially when it comes to finding new customers. This year, more than 1.87 billion people will watch digital video on a mobile device. It’s integral that every brand understands how video marketing works, the different functions it can have, and how to use different components of it, like live streaming, to maximize one’s audience.

Consider the different ways to produce video

Consumers love video because all they need to do is click and watch. Any time you make a video, it should be posted directly to the social media platform you are using. That way, you may tap into all available video promotion tools that are offered. Be it video, live streaming, or publishing Snapchat-esque stories, there are different ways to tap into different demographics. By knowing how to work each one, you’ll be making the most of everything that’s there.

Using subtitles to engage customers

Consumers sometimes engage video without sound. To these consumers, subtitles are an essential. More and more, subtitles are being placed over news clips, promotional videos, and more. The average video marketing length this year is 4 minutes. Whether those four minutes are being consumed on transit or in the office, when the sound’s off, you want to ensure someone watching can still engage.

Live streaming is fast developing as an important marketing tool

Digital marketers believe live streaming to be an underdeveloped video marketing tool that is really going to grow in the years to come. For many brands, they’re already tapping into live streaming as a way to connect. Be it through Instagram, Facebook, YouTube, or other social media platforms, tap into your audience in real-time. The truly scary thing about live streaming however is that it provides a lot of faith in one’s consumers who can react, comment, share, and question in real-time. Always have a strategy when you go into a live stream to ensure any unhealthy, negative engagement can be mitigated.

These are the three absolute essentials of video marketing in 2018. Brands need to be prepared to tap into video marketing as it can provide a needed boost over the competition. For more information on how to maximize your video marketing strategy, please be sure to speak with a representative from Unlimited Exposure today.