How to Rank your Website on Search Engines like Google and Bing

Google, Bing, and similar search engines are used every day. They still account for a sizeable chunk of any digital marketing budget, even in the face of other marketing channels growing exponentially.

The opportunity to generate traffic via search engines is key to business success. By developing content that is high quality and consistent in its messaging, this helps your website in ranking high on search engines. By nabbing a high ranking, this maximizes exposure and allows potential customers to easily find your website. The latest insights into web marketing, trends in search engine optimization, and consumer behaviour all highlight key ranking factors to keep in mind.

For the purposes of this article, we will focus on the biggest search engine in the world, Google. They use hundreds of different ranking factors in their algorithm to determine where a website places.

Among the highest ranking factors is ‘domain-level link authority’ which refers to the amount of links referring back to a site and the quality of those links. Google wants to ensure the sites they recommend to users in response to their queries have authority and are high quality. The more that your website becomes associated with high-authority sites, the more it will appear to search engines that your site is in the same category of quality. Thus, lining to high quality sites are a necessity and in turn, getting those links back to your site is equally important.

There’s ‘page-link metric’ which refers to the quality and quantity of links. Customers can get frustrated clicking through multiple pages to get to the information they need so be sure page links provide customers the correct information. There’s ‘page level keywords’ and ‘content’ as well, which refers to the optimizing of keywords and content subject matter to zero in on a given subject. Keywords should be spread across a page, in its title, and in the URL. There should be subheadings in the content and secondary long-tail keywords used to further support a page.

There are numerous lower ranking features to consider which can also help in ranking your website on search engines like Google and Bing. ‘Domain-level agnostic features’ refers to your domain in length and relevance to the content one is searching for. A shorter domain name is often recommended as it’s easy to remember. ‘Mobile responsiveness’ is among the most important ranking factors which is a site’s ability to adapt to a mobile environment. There are also social metrics to keep in mind, such as a website’s linkage through social media platforms

Search engine rankings are not always easy to achieve however there are ways. Search engine ranking should be a key consideration when building a website. If consumers are coming to your website and not finding the information they’ve been promised, that’s only going to hurt you. To get to the top of the list, a website needs to build trust with search engines and establish that they can be relied on to provide relevant answers to queries.

Remember, search engine algorithms are always changing and page ranking factors are going to continue changing. It’s important to stay ahead with a digital marketing agency experienced in search engine optimization (SEO). For more information on how to increase visibility of your website, speak with a representative at Unlimited Exposure.