Why Buying Fake Followers on Instagram, Facebook, and other platforms is Terrible Marketing

Why Buying Fake Followers on Instagram, Facebook, and other platforms is Terrible Marketing Buying fake followers to elevate your social media account is something so many influencers and businesses have either done or considered. Considering the consequences though, we’re confident in saying that buying fake followers on social media is just a bad idea. Any business who gets involved in social media marketing does so expecting success. Building the largest platform and maximizing engagement is the dream. Even with high quality content and consistency in posting schedule though, success in social media is not guaranteed. In these moments, it can seem extremely tempting to buy likes, followers, and shares. Here’s why we think you should hold off!

Fake followers will kill off organic engagement

A realistic engagement expectation for your social media account might be anywhere from 2-10% of your followers. The more fake followers and bots you have following, the more that this percentage will be skewed. Immediately, you’ll see your organic engagement numbers fall severely. Then, in the future, you may not be able to get genuine numbers on how your engagement is. Social media platforms like Facebook and Instagram prioritize engagement in ranking posts so buying fake followers will actually hurt you in the long run – unless you want to keep paying and paying for engagement, which is an unrealistic commitment to expect.

Fake followers don’t mean success

If your ‘follower’ number is most important to you, buying fake followers might get you there. That said, it’s not going to help you reach more people, sell more product, or anything real. Followings are easy to fake, success is not. Should business partners or consumers do some investigating, they’ll still see every other metric for your company being way down. It’s not going to fool anyone. In a sense, it might even be money wasted because all buying fake numbers get you is the number itself. To achieve true sustainable healthy social media numbers, that involves putting in the time, effort, and money into building a high quality account with content and consistency all-around.

Fake followers and likes are easy to identify

Buying fake followers, likes, and shares are usually very easy to identify. If a social media platform sees your account all of a sudden receiving all this attention and activity, it could raise red flags. It’ll also be obvious to all your real followers as well, which can send the wrong message. When you get caught, your account is likely to be suspended or deleted immediately.

Buying fake is bad marketing

If you want to keep your social media accounts, don’t go down the road of buying fake followers and engagement. It might not be today or tomorrow but one day, it will backfire, you will be found out, and your account will likely be banned. When it is, you’ll lose all the time, effort, and money you put into your social media marketing. Countless small businesses, entrepreneurs, and influencers have lost their revenues and had to close up shop because of being found out.

If you want to do good social media marketing, there’s plenty of tips, tricks, and strategies to do so on Facebook, Instagram, YouTube, Snapchat, and more. Please feel encouraged to find out more about how to build a social media audience the right way and reach out to a representative at Unlimited Exposure.