7 Technical Aspects of Web Design that have Tremendous Impact on SEO
Search engine optimization (SEO) is a web marketing strategy that fixates on getting your website ranked number one across search engines like Google and Bing. By zeroing in on specific keywords, successfully build for yourself an online presence with real momentum. As fancy as digital marketing strategies are, you need to have some technical aspects of web design prepped and optimized to truly maximize the opportunity.
Schema markup tags
Schema markup data is used by search engines to determine how relevant content on a web page is to the keywords being searched for. Though search engines will crawl your web page on their own, having schema markup tags makes the process easier and increases the likelihood that it will appear in front of a relevant audience. Though markup does not affect search engine placement, it does impact the accuracy of your site to the search term.
Meta title
The ‘meta title’ is the title of your web page that people click on when they see it on a search engine. A successfully produced meta title will have a keyword included and be a direct description of what’s on the web page. Ideally, it will stand less than sixty characters long including spaces. The meta title has a huge impact on whether people determine your site to be attractive enough for them to click on it and visit.
Meta description
The ‘meta description’ is what people will see underneath the title of your web page when they see it on a search engine. If a page does not have a meta description written for it, a search engine will automatically generate one. Ideally, a web designer will write a meta description as this provides more control over what’s in it.
Open graph tags
Open graph tags structure data for a social media environment, identifying the layout of photos, meta title, meta description, and ensuring it’s all presented in an attractive manner. Using open graph tags, you will have control over how your page is presented on social media. This can increase visibility, authority, and likelihood of getting those valuable clicks.
Eliminating duplicate content
This is not so much technical as it is necessary to all aspects of search engine optimization. Duplicate content will penalize your site in the eyes of Google and make it appear as if your site is spam. If you have duplicate content, remove it immediately. This is the most effective way to ensure the content you have is ranking appropriately.
Maximizing website load speed
Google wants to present the fastest loading websites possible. They value this so much that they will purposefully rank a web page lower if it that loads slowly. The easiest ways to increase site loading speed are to ensure images are compressed, to ensure problematic code is compressed or minimized, and to ensure media is not taking forever to load.
Twitter cards
Twitter cards provide sites the chance to get clicks and to share contents across social media easily. Twitter cards go beyond the limitations of a tweet. It’s a format of messaging that gives a marketing-friendly summary that attracts attention and maximizes clicks.
For technical SEO strategies, digital marketing help, and more, contact a representative at Unlimited Exposure. See a tremendous impact on search engine rankings when you have the right marketing machine to back you up!