See Little Known Google Tools to help Grow you Business’ Website

Google has done great at providing to web designers an arsenal of business-friendly digital marketing tools. Though Google Analytics is highly recommended, it’s also one of the obvious ones. If you want to go beyond Google Analytics and see what else Google has to offer, consider any of the following tools to help craft the perfect digital marketing strategy for your website.

Google Correlate

Correlate tracks search trends over an extended period of time. See how keywords interact with one another during certain events, track keywords over time, and/or identify keyword opportunities during certain times of year. Correlate also allows a user to build charts and graphs related to keyword trends which is quite useful for those needing to make a digital marketing presentation to stakeholders.

Google Ngram Viewer

Ngram allows a user to search keywords found in millions of books published in the last few centuries. Though this seems like a bit of a stretch in terms of providing digital marketing value, consider this. Trends come and go, and oftentimes, they’re rather cyclical. Being able to track the use of different keywords, you may be able to come up with certain projections and ideas on how to build a successful keyword optimization strategy.

Google Public Data Explorer

Public Data Explorer searches databases all over the world. Examine huge databases of information, such as those from the World Bank, Statistics Canada, the US Census Bureau, and more. By locating data that is useful to your business, sort and analyze according to what you’re interested in pursuing.

Google Get your Business Online

Get your Business Online is a combination guide and toolkit for small businesses looking to maximize their success online. For newbies and those that have never had a website before, this is a great resource sharing step by step the process of building, creating, and marketing a basic website. Though a digital marketing agency can take things much, much further, when it comes to getting down the basics, guides like these are recommended.

Google Think Insights

Think Insights is an amazing source of consumer trends, business strategies, general information, website case studies, and more. For entrepreneurs, web design professionals, and digital marketers, Think Insights has a lot of great information to share. Formulate digital marketing strategies and promotions according to industry-wide analytics. If you feel like your competitors are getting ahead of you, use this Google tool to get back in the game.

Please feel encouraged to use these tools and to seek out others on Google. There’s a lot out there that may or may not be useful to what you’re looking to accomplish online. As a premiere Toronto digital marketing company, we’ve helped many entrepreneurs, small businesses, eCommerce sites, and general professionals access these tools and others. Creating the ultimate digital marketing strategy to surpass expectations and generate real results is only a click away. Contact a representative at Unlimited Exposure today for more information on how to get started!