How much does SEO Cost, what is White Hat v. Black Hat, and other Common Questions
SEO is getting started on a journey that goes beyond simply writing blog after blog, re-coding a website, or embedding certain strategies on a web page. SEO comes with many questions and as a bit of an introduction to the subject, we hope to address some of them here.
What is SEO
Search engine optimization (SEO) is about designing and marketing a website with the focus of getting its pages ranked on search engines like Google, Bing, and others. When a site’s pages rank high on Google, it usually equates to more visitors. Whenever someone searches for a keyword related to the information on your site, they will see your brand, click it, and with that comes the opportunity to inform, sell, promote, and share what you have to offer.
White Hat v. Black Hat
There are two kinds of SEO. ‘White Hat SEO’ is a term used for ethically sound SEO strategies that usually product steady long-term results within the boundaries of existing algorithms. For these techniques, it oftentimes takes time to build but there’s no risk to your website. ‘Black Hat SEO’ usually provides fast results and does so by unethically manipulating Google’s algorithms. Black Hat SEO is dangerous because eventually, you’re going to get caught. When you do, your website will be penalized and you can expect to lose all of your search engine rankings. If someone is promising ‘fast, cheap results’, they may be using Black Hat SEO techniques.
How much does SEO cost
SEO varies in cost, which is beneficial. Accommodating almost any budgets, it’s all about what you want to achieve and how fast. Every website is different in terms of market and focus. For some SEO goals, a bigger budget may be needed. A high quality digital marketing company will usually take their time to ask questions and examine the marketplace before providing a quote.
What kind of SEO campaigns are there
SEO must be customized to every website. There is no single strategy that will work every time for every website. There are a wide variety of different plans out there, each offering different results. If you’re seeking relevant targeted traffic from an SEO campaign, the actual design and implementation of it will have to be customized by your digital marketing agency.
How long will it be before I see results from my SEO campaign
The time frame on an SEO campaign is never short-term. A successful SEO campaign will build results consistently over a long-term time frame. The goal is to build momentum that can be sustained and not a quick pop that will quickly fade. To accomplish this, keyword optimization and designing a responsive website are key, and they can both take time.
What happens if my SEO campaign works and I get my rankings
If you’ve achieved the top rankings on Google, congratulations! Though this is great news, unfortunately you will need to keep up your strategy to remain at the top position. Search engines are very competitive and at any point, it’s more than likely you’ll be knocked from your ranking. Thereby, to continue to drive traffic, you must ensure you continue to employ a long-term maintenance and growth strategy.
Ask the right questions, get the right information, and get set up today with a high quality long-term SEO strategy guaranteed to provide you with real results! Speak with a representative at Unlimited Exposure today for more information.
