Is LinkedIn a Digital Marketing Tool you should use for your Business – we say Yes!
Marketing to different industries and professionals might mean tapping into LinkedIn. With a user base of more than 500 million users, building a LinkedIn blog and using LinkedIn as a social media marketing tool has its advantages.
As a brand, if you’re going to use LinkedIn to communicate with an audience, it all starts with optimizing one’s profile. Be sure to complete every field, as appropriate, of your profile and to include professional photos. Particularly as it applies to a professional photo, studies have shown that content with a headshot or headshot-similar image generates 7 times more views on average.
Next, use your professional headline to maximize exposure. Add something unique to your headphone that represents you and that uses strategically-placed keywords. This way, when someone searches the keyword, they’ll come across your profile and blog. Through simple strategies like this, one can boost exposure on LinkedIn. Another way to do so is to join industry-relevant groups. LinkedIn has plenty of groups where there are thousands of professionals waiting to connect. The more targeted the group, the more likely you are to get some users turning back to check out your brand. The only rules there are to this strategy however is to remain active in the group, continue to participate in existing discussions, and don’t post spam.
There are some other areas you may want to investigate when using LinkedIn for marketing. Writing long-form blog posts optimized for LinkedIn and publishing slide decks on SlideShare are two ways to leverage what you got going. The ultimate determinant here is that it may take time to build authority on a subject and/or to build a small catalog of articles sharing your expertise, which is preferably something they can’t find anywhere else. To this point, copy and pasting from your website onto LinkedIn is not recommended. Ignoring this rule could harm your SEO ranking strategy by mixing in duplicate content across multiple locations online.
As with any social media platform, it takes time and effort to build a following. Post regularly. The more posts you publish on a regular schedule, the more followers you are likely to gain. On LinkedIn, some of the most requested and searched for content is industry insights. The more intelligent, thorough, and unique your content is, the better. By establishing a regular posting schedule, this will give users the expectation of reliability, encouraging them to come back regularly. Consider once a month at the beginning. After you hit your targets a couple months over, consider increasing frequency to twice per month. Keep going like this and slowly build your view count.
LinkedIn, like Facebook and other social media platforms, works best when one engages in paid campaigns. Consider extending reach via paid advertising. There are several different ways to advertise in paid ways on LinkedIn so it bears checking out if one’s serious about reaching an audience here. Needless to say, LinkedIn is not for every brand however for those that are interested in reaching a business-level or professional audience, little beats it.
Speak with a representative today at Unlimited Exposure to maximize your audience on LinkedIn. Design, implement, and integrate on LinkedIn, and become the dominant brand you can be. The marketing potential of LinkedIn is limitless. Tap into it with Unlimited Exposure.
