Which Digital Marketing Channel comes with the Most Value and Highest ROI – a Discussion
Digital marketing channels are plentiful. Knowing which rabbit hole to go down is sometimes unclear for brands and websites. If you’re looking to pursue the channel with the highest ROI, there’s a lot to consider.
Depending on financial resources, the target audience, the products and services being sold, and more, how one leverages their digital marketing may be different from how others do the same.
Large corporations and small businesses alike tap into digital marketing strategies across different channels. Those that are successful learn how to maximize sales and generate leads on the channels most appropriate for them.
The top four digital marketing channels we find to be common amongst nearly all websites is organic search, paid search, social media, and email. In many cases, websites will use a combination of three or four to achieve the desired result.
‘Organic search’ is considered one of the most effective digital marketing channels in terms of ROI. Cost-effectiveness in organic search is strong. There’s a lot that organic search can encompass, including search engine optimization (SEO), content marketing, and more.
‘Paid search’ is the next in line for a digital marketing channel with a strong ROI. There are some who might argue paid search is more effective than organic search, due to the fact that paid search might get more eyes.
‘Social media’ is another digital marketing channel with a lot of value to it. Social media can be a fast-track way to generate buzz and create conversation in the marketplace. Through a combination of paid and organic strategies, there’s no shortage of opportunities out there to market across platforms like Instagram, Facebook, Twitter, Snapchat, YouTube, LinkedIn, and more.
‘Email marketing’ is the fourth channel on our list. For eCommerce websites in particular, knowing how to work a strong email marketing campaign can net potentially millions in revenues. Email marketing is all about knowing when and how you want to say what it is that you want to say. eCommerce email marketing is a favourite strategy of ours as it reaches out to the consumer directly and has been known to yield strong results year-round.
When put to the test, digital marketers will usually reference one of these four channels when discussing what has the highest return on investment. Social media campaigns come highly recommended though the level of difficulty in generating interest can vary tremendously. SEO and organic search has always produced consistent results for websites willing to put in the work. Email marketing is a consistent high performing digital marketing channel for many different brands, including none the more prolific than eCommerce sites. Also, paid search is sure to get eyes on your brand.
None of these channels are to be discounted when it comes to digital marketing. They’ve all been acclaimed as ‘the best marketing channel’ and are all at least worth consideration. Speaking with a digital marketing company, you may be able to find out what the most cost-effective digital marketing channel is for your specific industry.
As a digital marketing agency, we recognize every business is different. That’s why we like to speak with each of our clients prior to making a recommendation on any strategy or singular channel focus. Please feel encouraged to contact Unlimited Exposure today to discuss which online marketing channel is right for your website.
