4 Ways to make your Company’s Website, Products, and Brand go Viral
Viral marketing is something many brands aspire to yet so few achieve it. It’s not easy. Imagine creating and releasing a single piece of contact – image, video, blog, or graphic – that nets a huge return of tremendous volume in a single day.
‘Going viral’ is not something anyone can promise or even predict. Some brands have made attempts and succeeded, others have had viral marketing campaigns backfire and spur a negative effect, and then, there are some who have had expensive campaigns fall entirely on deaf ears. If you want to give viral marketing your absolute best, here are 4 ways you can.
Share-friendly content
Every piece of content or marketing that has gone viral has done so based off of being share-friendly. Cater to your target clientele. For example, if you’re a logo design company, create a video educating customers on different logo types. If it’s an Italian restaurant, consider a video on making a specialized type of pasta at home. Always personalize it and use social media buttons in your content to promote sharing on selected platforms like Facebook, Twitter, Instagram, and more.
Create high quality ads, product or service
For website owners who want to go viral with their site, product, services, or brand, you’ve got to make it good. If it’s a campaign you’re aiming for, you can make it humorous, poignant, or shocking. The key is not to appear desperate for viral shares and to not have it be an overt advertisement. Viral marketing should focus on making the content amazing, keeping self-promotion subtle, and leaving your brand out of being the focal point. If the content resonates, it’ll get the clicks and shares you want.
Adding authentic personality and a POV
Viral posts go viral because they connect with their audience. They typically represent a specific personality type or point of view. Those that succeed offer perspectives that are bold, unapologetic, and memorable. It doesn’t necessarily have to be shocking or controversial however a lot of viral shares do take chances. If you can find a relevant personality that you’re willing to commit your brand to, this increases your chances to hitting the target mark.
Be active in communicating with your audience
Rarely does a piece of content go viral from a brand that is otherwise entirely dormant. Before ever releasing a viral marketing campaign, engage your audience routinely. Comment, connect, and have fun. The more communications there are between brand and audience, the more likely they will be to share your viral marketing content when it is released. An audience connection takes time to build and it doesn’t happen overnight. If customers truly appreciate your brand, they’ll be willing to share and show it.
The benefits of going viral are clear – massive exposure, tremendous lead generation, and a cultural moment. Despite high rewards, campaigns are notoriously difficult to create and can be very expensive. Knowing what will resonate with a mass audience in any one cultural moment is unpredictable. Focus on getting the day to day aspects of your digital marketing right and set yourself up for viral marketing success, without having to invest on a pipe dream. If you want to use viral marketing for your website, products, or brand, contact Unlimited Exposure today.
