5 Commonly Asked Questions about SEO you will Want to know the Answer to
The world of search engines, social media, and digital marketing is a complicated place. As wonderful as search engines are, they make for a very competitive place for small businesses looking to rank. These are five commonly asked questions about SEO we hear regularly from new customers.
Why all SEO companies are not the same
SEO companies come in all shapes and sizes. There are some who are just a single expert and others who employ upwards of a dozen or more employees. There are those who specialize in social media marketing, eCommerce marketing, digital marketing, and more. Discuss with your SEO specialist their field of expertise and ensure it aligns with your vision.
What an early-stage website should focus on for SEO – keywords
For new websites, SEO strategy should focus on optimizing every aspect of one’s web design in addition to incorporating short-tail, long-tail, and geographic-based keywords. For early stages of SEO strategy development, keywords will play a huge role in allowing customers to find you. No one knows your company name or your brand yet so your best bet will be to target keywords related to the products or services you offer.
What anchor text is and its importance in search engine strategizing
Anchor text provides tremendous value in letting search engine algorithms know what content and keywords can be attributed to a website. Anchor text in backlinks and linking campaigns should use appropriate keywords and terms. Many websites linking to yours may use your company name. That’s great for branding but not ideal for being found on search engines. Focus less on identifying your website by its brand name and instead, put the emphasis on keywords.
Why inbound linking will not hurt your search engine ranking
Google does not penalize any website for inbound linking. They do however penalize for illegitimate external linking. Do not link to any website that are associated with unethical search engine practices. Be cautious how and where you build your links from and to. Search engines are going to use this information to determine how good your website is. If it’s associated consistently with lesser websites, your website could be seen as an equally ‘lesser website’.
Why search engine submission is not necessary
For fast categorization, some newer websites may be recommended to submit their content direct to Google via submission. That said, search engine submission is rarely necessary. Google should naturally search out and crawl your site, following links and indexing as appropriate. If you already have pages that are indexed and are posting regularly, expect Google to regularly return to your website to crawl and categorize new submissions. If you do decide to submit your website or pages direct through search engine submission, it won’t hurt but it also won’t help. Don’t expect your site to be crawled or indexed any faster or more often.
To speak with a highly knowledgeable SEO specialist, contact a representative at Unlimited Exposure today. Having assisted dozens of companies reach top rankings on Google, Bing, and search engines around the world, we can help your website get its highest possible ranking in a matter of weeks. Digital marketing and SEO are our specialty. Let us help in increasing your revenues through organic search traffic and lead generation. Get in touch!