Succeed in Digital Marketing by focusing on Local, Social, and Mobile

 Succeed in Digital Marketing by focusing on Local, Social, and Mobile

The value of promoting on local, social, and mobile is high in 2018. Brands who dominate these arenas are those who pull ahead beyond their competitors. Reliable audiences built in local regions, across social media, and on mobile responsive platforms are a focal point to many digital marketing campaigns. To succeed in this space, here’s how to maximize these opportunities.

 

Local

 

Being successful locally is important to any business. Some companies might be global, national, provincial or state-based, or servicing a specific city. Defining one’s service area is important as service area should play into the keywords used in their SEO campaign, how they promote on social media platforms, and how they build ads. Discover what resonates with local audiences and build on it. If there are direct competitors in the local marketplace, your brand will need to find the underdeveloped opportunities that have not yet been exploited. For any site marketing globally, this could be challenging. For these sites, identifying one or two regions to zero in on in certain advertisements and content is key.

 

Social

 

There’s no question that we are living in a social media society. So many of us regularly tap into at least one social media platform, connecting with our favourite brands. There’s a real opportunity there to find new audiences across organic and paid advertising campaigns. Facebook, Instagram, Twitter, YouTube, LinkedIn, Snapchat, and so many other platforms accommodate advertisers really well. Even on a small investment, one can net a pretty good audience depending on the geographic location they’re choosing to target. The ad industry has continued to move towards location-based social media advertising. An incredibly valuable channel, no matter what your brand is, social media is somewhere you want to be.

 

Mobile

 

Any website that is not mobile responsive is going to lose a lot of ground this year and in every year going forward. More consumers than ever are coming to websites from smartphones, tablets, and similar digital devices. To this point, any site not properly formatted for mobile encourages a visitor to seek out a site that is. Search engines have even moved towards mobile-first rankings. It’s near impossible for any brand to be successful without a mobile strategy. Partner with a web design and digital marketing company who recognizes the value in mobile-friendliness.

 

Tactics used to maximize location, social media, and mobile platforms have helped eCommerce brands, multi-national corporations, musicians, entertainers, small businesses, and non-profit organizations find and develop new audiences. To be successful, it’s not up to the consumer to find the business – it’s up to the business to find the consumers. To accomplish this, you must go where the consumers are. Use strategies to demonstrate how you appeal to them.

 

There are communities of hundreds, thousands, and even millions in these channels ready to connect with brands. If the goal is to drive brand awareness, we’re confident you’ll find a local-social-mobile strategy to be one of the best ways to do it. Targeting digital marketing via localized campaigns, social media marketing, and mobile responsiveness is what we do best at Unlimited Exposure. Speak with a representative to find out how we can help your brand grow its audience, achieve its highest revenues, and see real results!