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Fake Social Media Accounts are nothing to Mess With and have Severe Consequences

 Fake Social Media Accounts are nothing to Mess With and have Severe Consequences

Companies new to the social media world may have come across the possibility of buying followers and likes. At first, it might seem like an amazing idea. After all, you’re buying all these followers and likes on the cheap, getting eyes on your brand and generating momentum within the social media algorithms that dominate sites like Instagram, Facebook, Twitter, YouTube, and others – well, not actually. Beware of any site selling fake followers and likes. Fake social media accounts are something brands – especially new brands – want to stay far, far away from.

 

As a digital marketing agency, when we oversee a brand’s social media development, we rely on analytics to determine whether a given strategy is successful. When fake social media accounts are plugged in, it distorts those analytics. Just like they do to the average social user, these accounts make your brand seem more popular than it really is. That does your brand no favors. Firstly, buying fake social activity is not sustainable because it relies on you constantly pumping money in with no real return on investment. Secondly, when your account is found out to be a hub of fake accounts, it’ll be deleted and you’ll lose everything you’ve worked for.

 

Fake social media accounts are a direct threat to brands and that’s why you should not want to associate with them. Any time a brand grows significantly to the point where they have millions of followers, they’re going to generate a certain level of fake accounts. This is not really what we worry about so much because this is an inevitable part of being successful on social media. According to studies who have looked into this phenomenon, the average brand may see accumulations of up to 10-15 percent of fake followers once they surpass the 1-million mark. Platforms recognize this may happen and it’s unlikely an account will be penalized for it.

 

Buying fake followers however is a whole other ballgame. There are plenty of sites out there offering fake social media hits. There are some of them that are successful at it and others who are not. What each one has in common though is that eventually, you will get caught. When you are caught, expect a total social media shutdown. This can have such an extensive impact on a brand that it could virtually completely shut them down, in addition to wasting every dollar they ever spent on social media marketing.

 

Instead of going with fake followers and accounts, invest your money where it counts. Social media marketing campaigns use tried-and-true methods to derive organic hits sustainably. Build a social media brand one step at a time, while marketing to real users and generating real momentum. By doing it the right way, you’ll never have to worry about your accounts getting permanently shut down or suspended.

 

As a digital marketing company who has seen social media accounts get shut down because of fake followers, fake likes, and fake shares, we strongly recommend going about building your brand in the most honest way possible.

 

For more information on how to do that within a framework of social media marketing, please reach out to a representative of Unlimited Exposure today. We’d be happy to advise on key digital marketing strategies that are sure to generate short- and long-term social momentum.