4 Things you May be doing to Sabotage your Web Design

 

 4 Things you May be doing to Sabotage your Web Design

Web design is all about enticing the visitor, building and retaining interest, and ultimately, producing a conversion. Thousands of dollars can be spent on digital marketing and social media however if the nuts and bolts of your web design aren’t in place, don’t expect to get anywhere. To maximize results of any marketing or money spent, it all begins with getting your web design right. These are some of the more general guidelines to amazing web design you may want to check on.

 

Bad aesthetics

 

For the target audience, the website should look attractive. An expert web design company will take the time to get to know your target audience. They’ll create and adjust the layout, design, and color scheme accordingly. When something is a little off or if a website is presented in a way that is unexpected, it could receive a negative reaction from users. Acquaint yourself with what’s expected of your website, considering what competitors’ websites look like and the type of design choices they’re making. Always ensure a clear structure and intuitive navigation that’s simple to follow.

 

Too much content

 

It’s very common for inexperienced web designers to pack in too much content. These days, we’re living in an era of a lot of blank space and minimalism. A website that appears overcrowded is relatively easy to manufacture. Unfortunately, it makes things really tough to browse. For users that are met with walls of text and no room in between, they’re likely to leave for another site. If there’s too much going on on your home page, it might be a source of where you’re sabotaging your web design.

 

Lack of graphics

 

As important as text is, images and graphics serve a strong purpose as well. Sometimes, sites use too much graphics and sometimes, they don’t use enough. Finding the ideal sweet spot can be tricky. If you want to keep users engaged, high quality images are a necessity. Using low-resolution weak images you found on your cell phone, this is not going to make a positive impression. Be sure to use professional photographs that are appropriately sized for your website. A web design company should be able to procure them or recommend on where to get some.

 

Negative placement

 

If someone is visiting your site to get information and they have to click through multiple pages to get there, that’s not a good thing. Make sure information is clearly displayed where users expect it. All of the standard website pages should be readily accessible in an easy-to-navigate menu. Keep in mind how your site appears to a user, whether that’s on their smartphone, laptops, or tablets. Mobile responsiveness should be added to your design to ensure all elements are correctly placed no matter how a site is being viewed.

 

Every day, web sites unknowingly sabotage their success by failing to follow through on high quality design trends and not putting the user first. To seek an expert web design and digital marketing company, contact Unlimited Exposure today. A representative would be happy to collaborate on a new web design plan that maximizes every opportunity and produces real results. With an established record of user-friendly websites raking in hundreds of visitors a day, we’re confident we can get your small business website set up and prepped for success!