These on-page SEO Strategies Don’t Work Anymore

 

Search engine optimization is in a state of perpetual evolution. Algorithms and consumer behaviours are constantly changing. Adapting to these changes are a challenge every SEO specialist and digital marketing agency has to face. In this spirit, many of the strategies that worked years ago just don’t work anymore. In some cases, this is from being outdated. In other examples, strategies have become black-hat SEO which evidently opens up a website to being penalized by search engines like Google. Needless to say, never use the following on-page SEO strategies. Using them could be a waste of time, effort, and money, and puts your website at risk of penalty.

 

Spam headlines and web titles

 

Headlines and page titles that try to implement too many keywords makes a page come across as spam. Many content writers and digital marketers make the mistake of including too many keywords into their titles. As search engines crawl your page, they may interpret this negatively and lower your ranking. Any page should be written to be informative, relevant, and engaging. It does not need to be more than that. If you are focusing on a specific keyword for a page, using it in the page’s headline is a smart move however packing in more keywords than necessary is a bad move.

 

Keyword stuffing

 

Keywords are a great way to rank on search engines. Keyword stuffing though involves adding lots of keywords in a single page, failing to pay attention to writing quality in favor of getting a good ranking. For a user, visiting such a page is very undesirable, oftentimes making the content on it virtually pointless. Though we recommend using keywords in content writing, don’t overuse them. Select a small collection of keywords to target and stick with those. Subsequently, while writing for keywords, focus in on the user experience and put that above all else.

 

Keywords highlighted in bold

 

There is little point in bolding your keywords in your web page formatting. It will have little effect, positive or negative, on where you place on search engines. Instead of putting keywords in bold, consider focusing on producing the best possible content. Keywords highlighted in bold are a complete waste of time outside of aesthetics.

 

Misusing meta tags

 

Meta tags are sort of like hidden keywords that can be used to direct consumers to a page. Meta tags usually consist of a page’s keywords and description. Due to the historic misuse of meta tags years ago, they’ve been largely phased out of search engine optimization strategies. By packing in too much keywords and language into meta tags, search engines could interpret this to be spam. For this reason, meta tags and meta descriptions should be kept short, simple, and to the point.

 

Just like today compared to a decade ago, SEO will look entirely different a decade from now. Make the most of every opportunity to reach a new audience through organic search but be careful not to use outdated strategies that are either ineffective or that could penalize your site. If you’re interested in speaking with an SEO specialist, contact Unlimited Exposure today. As experts in digital marketing and SEO, we work with our clients to maximize their revenues and grow visibility. A representative would love to speak with you to customize an SEO strategy that’s sure to please.