3 Reasons your eCommerce Site absolutely Needs to be Mobile Responsive

3 Reasons your eCommerce Site absolutely Needs to be Mobile ResponsiveeCommerce sites that have made the switch to no-mobile to mobile responsiveness have seen sometimes massive increases in revenues. Why this is the case is because you’ve got to go where the audience is. There’s more smartphone and tablet eCommerce shoppers today than ever before. If you want to reach consumers through mobile mediums, you’ve got to take control of the opportunity. The most successful eCommerce sites have already gone mobile. Any site looking to take on the competition, interacting on smartphones, tablets, and digital devices are where it’s at.

 

Extended reach

 

There are more eCommerce search activity on smartphones, tablets, and mobile devices than there are on desktop platforms. If your eCommerce site is not already mobile responsive, it 100% needs to be. Consumers have smartphones on their person wherever they go. By having a mobile responsive eCommerce design, you ensure someone can shop and buy product on the bus, waiting for a doctor’s appointment, sitting on the couch, or wherever they happen to be. Instantly extend your reach to smartphone users you wouldn’t otherwise have access to.

 

Control over visibility

 

It’s not like if your site is not mobile responsive, it can’t be seen on mobile platforms. It absolutely can be. It’s just going to look terrible. Incorporating mobile responsiveness, it gives full control over how your site looks on any smartphone or mobile device. By getting that control, you can work to entice more visitors and possibly get them to sign up for push notifications. Through push notifications and email marketing campaigns, these are both methods to capture consumer attention in-the-moment. For eCommerce companies, this is impulse sales galore!

 

Social sharing

 

A mobile responsive eCommerce site opens up the possibility of sharing products and services with friends via social media and in real-time. By incorporating share buttons, you may see greater chances of your eCommerce products being passed around on sites like Instagram, Facebook, Twitter, Pinterest, Snapchat, and others. Smartphones are conducive to conversation. Considering the growth that can come from conversation and viral hits, social sharing is definitely something eCommerce brands want to focus on. The growing numbers of smartphone users tapped into social media on an ongoing basis is extremely difficult to ignore.

 

Don’t give adapting to mobile platforms a second thought. If you haven’t already joined the club, you might be missing huge pockets of your target audience and possible revenues. There’s more potential in the future to further develop mobile responsive opportunities as well. If your eCommerce site is falling behind its monthly sale projections, consider sending out an email marketing email or push notification promoting a sale. Instantly, see possibly thousands of hits. Provide kind reminders as needed of why consumers should shop with you above competitors.

 

Every few months, a new study is produced on eCommerce and mobile platforms showing a migration of shoppers from desktops to mobiles. That’s nothing new. What else you might want to know is that buyers appear to prefer shopping on their smartphones and tablets compared to desktops. Save yourself time and effort, and maximize that marketing dollar by developing the mobile opportunities that exist. For an eCommerce site, there’s almost no other choice if you want to be successful.

 

Unlimited Exposure are eCommerce marketing specialists, with specializations in web design, SEO, social media marketing, email marketing campaigns, and more. Speak with a representative today to learn how we can adapt your eCommerce site to mobile devices.