3 Tricks to getting your YouTube Videos to rank Higher!
YouTube marketing focuses on ranking a brand’s videos high according to keywords used and relevant search queries. Despite being a highly competitive space, for marketers, YouTube can absolutely be conquered if you know how to work it. It’s easy to take YouTube for granted or to ignore it when putting together a social media marketing plan. YouTube has hundreds of millions of users. The platform is part-search engine, part-social media, and part-something entirely different. For three easy strategies on getting YouTube videos ranked high, read below.
YouTube keyword optimization
Much like other search engines, YouTube uses keyword to provide answer to queries. Therefore, in creating video content for YouTube, one must consider what keywords they wish to use in the title of the video, the description, and elsewhere in its presentation. Research a series of keywords that you can optimize for YouTube. If you’re looking to target products or services specific to a geographic region, it’s important to use the local city or province in the title. By using location, you’ll ensure any time the product, service, or information in searched in your area with your keyword, your videos will be all the more likely to show up.
Tagging your video
Using video tags is important. Video tags are used to incorporate more keywords and related phrases that can be used to optimize it for YouTube search. Tagging can use both short-tail and long-tail keywords. Stuff in a good five or six keywords that can help get your YouTube video ranked. In the process of adding tags, YouTube may recommend related tags which you can also use. The same keywords you use in your video tags can be applied in the video description, which should all work together to help boost the video in local search rankings.
Video description optimization
Too many YouTube video marketers make the mistake of only using one or two sentences, assuming the video description is similar in that to search engine descriptions. YouTube descriptions are a little different. To optimize these, video publishers are encouraged to elaborate on what’s being discussed in the video. Include links to social media, contact information such as your email address and location, and any related keywords and phrases. If you are encouraging users to buy a product or service, include its link in the first few lines of the description. Pack it in with enticing wordplay to keep the reader engaged, and that’s a winning description!
Keyword optimization, video tagging, and YouTube description optimization are successful strategies to get users clicking on your videos. Follow these three tricks if you want your video to rank on top of YouTube search queries. As a platform, YouTube has been a massive lead generator for so many different companies, ranging from eCommerce to medical lawyers to digital marketing companies to everyone in between and beyond. Generate more traffic to your social media, sell more products and services, see an increase in leads, and communicate with more customers through YouTube video marketing.
If you’re looking to grow your business on YouTube, please feel encouraged to speak with a representative at Unlimited Exposure today. We would be happy to recommend an appropriate strategies to get more views, subscribers, top rankings, and web traffic. Investing in YouTube video marketing and keyword optimization can get you on the road to bigger and better results!
