9 Digital Marketing Statistics to Consider when Building your Next Campaign
Maximize your digital marketing strategies by knowing how to play the game better than your competition. Partnering with a digital marketing agency, we have access to all the latest tools, tips, and tricks to ensure you’re getting the highest return on investment. In 2018, here are nine digital marketing statistics we’ll share to show some insight into how we’re building successful campaigns in today’s landscape.
Nearly $110 Billion is spent on Digital every year in the US
By 2020, the investments in digital marketing being made by small businesses to the largest multi-national corporations will top $110 billion in the United States alone. Today, there’s more being spent on digital marketing than TV marketing and print ads combined!
Facebook’s ad spending has grown by 107 percent in 4 years
Compared to spending on Facebook paid ads in 2016, the popular social media platform has seen its ad spending grow by 107 percent. By next year, it will top $25 billion. Despite recent controversies, Facebook continues to be an effective marketing platform.
LinkedIn’s ad spending in the US is expected to surpass $1 billion
LinkedIn ad spending is also growing at a fast rate, becoming a staple in advertising for B2B marketing strategies. In 2019, for the first time, LinkedIn’s ad spending in the United States will surpass $1 billion.
The biggest marketing challenge is 2018 is using analytics to show ROI
It’s integral to give thorough thought to the marketing strategies you’re using and the analytics that will be used to measure their success. If the promised ROI is not provided and/or cannot be proved, a client has all the right in the world to cut ties.
Up to 80 percent of marketing companies struggle with lead generation
Lead generation strategies are not always effective. If a digital marketer is inexperienced or is neglectful throughout the implementation of strategy, it’s very likely they won’t be able to deliver on their lead generation promises.
Only 22 percent of business are happy with their conversion rates
A lot of websites are dissatisfied not necessarily with the amount of leads they generate but with their conversion rates. As important as generating leads is, if a website cannot turn those leads into conversions and real results, they’re not worth much.
The modern customer experience is heavily fragmented
The pages a customer has to click through to eventually make a purchase or to be considered a successful conversion is very fragmented. For different businesses, it may even take weeks before some customers are adequately converted. For sites with digital marketing strategies in play, patience is key.
Phone calls are closely tied with mobile advertising
More than 162 billion phone calls this year will relate to mobile marketing campaigns. If your website and business does not already have a phone line, it might be something to consider if you are pursuing mobile advertisements.
The most valuable lead a small business has is a caller
Though so much of our focus is on digital marketing, the most valuable lead is a caller. Callers are up to 15 times more likely to convert than web leads. They convert up to 30 times faster than digital leads. Also, callers are estimated to spend up to 28 percent more on products or services than leads generated online.
Unlimited Exposure is a top Toronto digital marketing agency. For more information on how to set up a successful digital marketing campaign for your business, contact a representative today!
