If you Want to Boost Organic Search across the Board, Content Marketing Works!

 If you Want to Boost Organic Search across the Board, Content Marketing Works!

As a premiere Toronto digital marketing company, we believe organic search is a beast anyone can conquer, as long as they’re ready to put in the time and effort to deliver high quality, consistent content marketing. Improving your website’s search engine rank is something that takes time but with the right content, it’s an endeavor more than worth pursuing. Meaningful content that gets eyes on your products and services, and that builds your brand’s reputation in the eyes of customers is important. To boost organic search, here’s how to use content marketing.

 

Target Audience + Keywords

 

Research a healthy mix of keywords relevant to your audience. Consider age range, common interests, questions your target audience may have, and what challenges you may have to overcome to win your audience. Creating content with these points in mind is a good starting point for your organic search marketing plan.

 

Integrating video and social media

 

Using video via Facebook and other social media platforms, including occasional live streams, are a great way for users to find your content. Consider embedding video directly onto your site, and using an optimized search engine-friendly title and video description. Tag the video with relevant long-tail keywords. These efforts can help in organically grabbing the attention of more users.

 

Seek high quality backlinks

 

If you want attention, you need to go out and get it. The higher quality and more unique your content is, the more likely you can sell it to someone as a possible link. Industry commentators and websites that complement your own can be exploited to link back to your site, providing another means to spread the word of content. Submit your article to possible partners and ask whether they would be interested in having a guest post written or if there’s interest in sharing your content.

 

Feature snippets

 

Feature snippets have the potential to increase content marketing traffic by up to 30 percent. Ensure they are filled out with paragraphs, lists, and tables. Consider available snippet opportunities, use keywords when appropriate, and answer questions.

 

Images optimized for search

 

Search engines cannot read images. They rely on a website to tell them what is in an image. Ensure every image has a name, alt-text, and surrounding description. Optimizing images is a key part to getting them ranked on search engines, possibly opening up the door for more opportunities for your site to be found.

 

Investing time into following these tricks can ensure your site is equipped for its highest possible search engine ranking. High quality, unique, and relevant content is just where it starts. Promoting this content and maximizing available opportunities to make noise from your content is equally important. For websites that follow these rules, within a matter of weeks, you may start to see a difference in where pages rank. Though the competition is excessively high to rank organically, it can be done.

 

Unlimited Exposure are a team of search engine experts with years of experience helping brands optimize their websites for highest possible rank. Content marketing and so many other strategies can help sites rank higher on search engines and see massive success! For more information on organic search success, digital marketing, SEO, social media, and video marketing, speak with a representative today.