Using Local Business Niche Keywords to Create SEO Strategies in 2018

 

SEO strategies that target localized keywords combined with geo-targeting produce strong returns for those that use them. Aligning strategies with a local-first approach is smart for many small businesses. If you’re new and not yet established in your local marketplace, it’s important for locals to know who you are and what you’re selling. Setting your sights on a local niche can help elevate you in the eyes of Google and assist in finding qualified leads for your website.

 

Every search engine-friendly content marketing strategy builds itself around the use of keywords – short-tail and long-tail. The journey to generating local SEO results begins in researching relevant niche keywords for your site. Look for keywords that have low to medium competition and that are still coming with high searches. When you have a collection of four or five to start, create high quality, informative content to match them with. All keywords should be relevant to your website and used across blogs, landing pages, image alt-tags, and social media profiles.

 

Even though we’re saying to focus on keywords, put an equal or higher amount of focus on crafting good quality content. When a search engine sees that you’re packing in the keywords with spelling and grammar errors across spam-ridden content, your site could be penalized. Focus on crafting high quality blogs that are built for your target audience. Next, by using regional identification in long-tail keywords, this can assist search engine queries finding you. To each of your keywords, add your geographic location. For example, if you’re a web design and digital marketing company like us, your keywords might be ‘digital marketing Toronto’, ‘digital marketing GTA’, and ‘digital marketing Ontario’.

 

Use local niche keywords across your website but don’t overstuff. Use them strategically and sporadically throughout headers and in other areas. Include your business address and mention your location in any contact details. Across the bottom or top of every web page, there should be some mention of the region you serve. Interlink the website’s pages with one another and ensure there’s a sitemap available for visitors to use. Register your website with classifieds and Google Maps, emphasizing the location of your operations. The more places that Google finds your site associated with a specific locality, the more likely the search engine will be to recommend your company in response to local queries.

 

In getting all of these technical aspects correct, putting together high quality content cannot be discounted. Even in getting all the technical stuff right, it does not guarantee success. From a visitor’s perspective, the content needs to be right. It’s crucial in attracting and converting leads. Keep content at an appropriate length, to the point, relevant, and unique.

 

There are other ways to incorporate local referencing in keywords on a website. Testimonials from clients can incorporate regional information while simultaneously helping to advertise past experiences clients have had with your brand. If you’re an eCommerce site, incorporating product reviews works wonders for this. Also, using pictures and videos across your web pages are tremendously effective at engaging visitors. These pictures and videos can use local niche keywords in their descriptions.

 

Strong SEO strategies have energized websites, brands and companies, generating millions in profit. As experts in SEO, digital marketing, and world-class web development solutions, Unlimited Exposure would love to talk with you about how we can elevate your site!