3 Reasons Why you Want to Re-Write, Re-Code, and update your eCommerce Site
Lower eCommerce sales than expected and falling site traffic can be a major source of worry for some. By finding the source of the problem though, there’s a lot that can be done to correct negative momentum. Not every digital marketing or eCommerce strategy is going to work but if you’ve partnered with an experienced marketer who knows their stuff, you can always pivot to something else. Increase eCommerce conversions, fix eCommerce website design, and correct marketing mistakes that might be costing you big.
An out-of-date user experience
Customers shopping eCommerce generally have experience on at least a few online shopping sites. If your user experience or navigation looks out-of-date, they may choose to shop elsewhere. User experience affects how much a customer is willing to pay, their level of loyalty to your brand, and how likely they will be to recommend you to others. Ask yourself if customers are able to navigate clearly or are there too many product categories, is the process of purchasing too complex, or does the look of the design not reflect your brand. By looking at your analytics, you may see where you’re losing customer engagement and that may provide some insight into where some updating needs to happen.
eCommerce sites that are not search engine optimized
Strong, successful search engine optimization (SEO) strategies inspire many eCommerce sites’ sales achievements. After all, if someone is Googling for a product or service your site sells, your name should be at the top of the list. If they can’t find you, they’re never going to buy from you. That makes keyword optimization integral across product descriptions, image descriptions, headlines, and more. Any backlinks should be formatted appropriately and lead to relevant pages. There are other aspects of SEO that can impact eCommerce sales, including site security and quality of your keywords. Also, customize navigation links, page titles, URLs, tags, and meta descriptions.
Limited mobile optimization that fails to adapt your site
An online shopper is more likely to be browsing eCommerce from a smartphone or tablet than they are a computer. For this reason, it’s integral eCommerce brands offer a similar shopping experience across mobile that adapts to the platform. When an eCommerce site is not mobile optimized, it may appear in all sorts of a mess. There may be difficulty seeing product information, handling images, or processing sales. Evidently, customers are less likely to purchase from a site like this. By incorporating size and screen adaptation into the code of your site, it ensures that all elements are adjusted for easy consumption no matter what size screen a shopper is on.
Use these reasons as a guide for better eCommerce!
As time-consuming and extensive as re-writing an entire site is, it’s necessary in some cases. An overhaul can help re-establish an eCommerce brand, tweaking what isn’t working into something that does. Creating the best shopping experience for your consumers is a challenge but as long as attention is paid to what customers want, designs and marketing can be matched accordingly.
Re-write, re-code, and update your eCommerce site with Unlimited Exposure, Toronto’s top agency. Eliminate technical problems, re-write outdated information, and implement subtle marketing techniques. If your online eCommerce sales are dwindling, web traffic is declining, and/or bounce rates are increasing, speak with a representative today.
