How Effective is Remarketing in Attracting eCommerce Sales
eCommerce sites routinely experience website visitors coming and going without making a purchase. For smart eCommerce site owners, they’re known to use remarketing to target these visitors to bring them back and use them to increase sales figures. In years past, this was not possible as there was no infrastructure in place to remarket. Today’s landscape of SEO, web design, and analytics software is very different however. For this reason, remarketing has become a common technique used in Google AdWords and Facebook.
Customers you want to remarket to are those that have shown an interest in what you’re offering. If a customer has paid a visit to your website and has not made a purchase, that’s where remarketing journeys can start. The first step is in ensuring code on your webpage shows that cookies of website visitors will be collected. Using these cookies, a site owner can build a comprehensive database of visitors who’ve come and gone. Remember, the average eCommerce shopper will browse a product anywhere from 7-10 times before making the decision to buy. It happens every day and probably more than most eCommerce site owners suspect.
Based on the database of information being collected by an eCommerce site’s cookie policy, one can see the web pages they’ve visited. From there, one can run customized ads across various platforms, sponsoring a service, product, or the brand itself. If one opts in for Google remarketing, this can happen across the Google Display Network. Using Facebook remarketing, your brand’s ads can then be shown to people while browsing Facebook. Nevertheless, as an eCommerce site, you want to be remarketing. The world is very competitive and remarketing helps to bring in clientele more qualified as a lead than the general web user.
Remarketing is something that the biggest eCommerce sites in the world use. No matter what you’re selling, we recommend considering remarketing over the course of two or three months and seeing what happens to your sales numbers. As a digital marketing agency, we’ve used remarketing with appropriate analytics in place showing how effective the practice is at attracting revenues. For eCommerce business owners to survive, consistent time and effort in marketing has shown to support real long-term results.
There are some eCommerce sites that have seen huge jumps across their metrics using remarketing. It’s not uncommon to see remarketing increase conversion rates by up to 115% and more. In its most simplest definition remarketing aims to target the same visitor multiple times eventually hoping to bring them back to the desired site. With an experienced digital marketing agency however, there’s a lot more to remarketing than hitting visitors with multiple ads.
Remarketing can happen via digital marketing and offline as well. By having an agency experienced in digital marketing, rest assured knowing that your online remarketing will be covered. A digital marketing agency will know who to target, when to target them, through which platforms, and advise on the best tools to measure whether a remarketing strategy is truly successful.
Unlimited Exposure is a highly experienced digital marketing firm in Toronto specializing in eCommerce marketing and remarketing. Speak with a representative today to gain perspective on the opportunities that exist for your website. For those seeking to partner with a marketing agency to take care of all of their digital marketing needs, go with Unlimited Exposure.
