Increase Landing Page Conversions with these 4 Easy Tricks
Digital marketing for business succeeds when it targets landing page conversions as its highest priority. After all, depending on how you’re measuring conversions, it’s this number that will determine whether a digital marketing strategy is success or failure.
The unfortunate truth is that few digital marketers look at and optimize a site’s landing pages. These are five guiding tips on how to build a landing page that converts and maximizes off-page marketing efforts.
Simple, easy navigation
Beautiful, easy-to-use landing pages are the best way to build them. Information should be accessible, ensuring what a customer clicked on is exactly what they receive on-page. Regarding usability, a visitor should not find it challenging to click through or browse your site’s landing page. Lastly, the page should be visible and assertive with its color choices and call-to-action (CTA) placements. The more simple and direct a landing page’s navigation is, the better.
Clear, reliable information
Whether you’re selling a product, service, brand, or are looking for another type of specific conversion, the information should be presented in a clear, reliable, and direct way. Think of the questions your customer is going to ask themselves when browsing your landing page. All those questions should be answered in a clear, concise way. As with other types of web design and marketing, you never want to unintentionally mislead. Always be honest with your information.
Build confidence
Without a visitor’s confidence in your brand to deliver what you’re selling, you’ll never make a sale. If you’re an unestablished brand in the market or if it’s a new product, a landing page may need to work a little harder to make its sale. Be sure to include social media links, possible some testimonials, and real-life comments from buyers that support what your company is saying. The more support you give your marketing, the more likely a customer will be to trust you.
Optimized your marketing
Take into account your long-term marketing goals and be sure to optimize your PPC plans to suit them. Sometimes, it may fall within the categories of creating awareness, making a sale, or registering a visitor in some way with your website. An ideal landing page’s CTAs should build around the page’s purpose. To some degree, the CTAs and look of the landing page should also mimic the marketing that leads towards the ultimate conversion. By successfully optimizing, there’s a lot that can be accomplished through a sales funnel leading from exposure to sale.
Be imaginative when creating a landing page. Use a combination of clear textual statements, images, graphics, and uncluttered CTAs. The more emphasis you can place on the CTAs shared throughout a landing page, the more likely they will be clicked on. Prospective buyers want to feel a connection to your landing page. After all, that’s what they clicked on it for. Deliver to them something genuine, simple, and reliable. Remember, if you’re not getting the conversions you want from your landing page, it’s best to audit and change what needs to be changed. If you work with a digital marketer, consult with them on the best way to go about this.
If you’re looking for a digital marketing agency to increase your landing page conversions, speak with a representative at Unlimited Exposure today. Specializing in SEO, PPC advertising, social media, and optimizing sales to generate real results, we deliver on our promises!
