Must-Have Resources for Content Marketing Experts
Content marketing is the act of using articles, blogs, and written content to bring traffic to your website. Curating, creating, and providing unique high quality content relevant to your target audience is key. Thankfully, there are several online resources that can be used to achieve content marketing objectives and assist with article creation. If you are unfamiliar with content marketing but are still looking for an edge up, these tools are a great place to start.
Quora
Quora is a global database of Internet users asking questions about a wide variety of subjects. Browsing Quora, you may find unique ideas to write relevant articles on. Also, you can see what’s trending worldwide and what’s being discussed relevant to your subject.
Twitter, social media, etc.
Twitter is an amazing social media platform to see what’s trending in the world and there are a handful of others you may wish to browse as well. By seeing what’s trending and what’s being tweeted about, this can help in finding in-demand topics to write about.
MailChimp
For those inputting their content into an email marketing campaign, MailChimp is an application that assists in sending out emails. As an email marketing platform, MailChimp helps distribute content to more than 10,000 people in one click.
Pexels
Pexels provides free stock photos tailor made for content marketing. Though content marketing is so text-driven, mixing in some images and graphics can help in keeping readers engaged. Browse more than 10,000 unique, quality, and free stock images to add to your blog.
Canva
Canva is a photo editing website that allow you to take images, such as from Pexels as an example, and edit them to suit your site. Choose from templates and make all sorts of customizations to images based off of what you need them to be to your content marketing. If you don’t have a dedicated photo editing program and/or are inexperienced in design, a tool like Canva may be all you need to put together something special.
HootSuite
HootSuite is an online platform that allows you to connect multiple social media accounts to post across them all at the same time. After your content has been published and you’re ready to spread the word, use HootSuite to schedule its release across multiple social media accounts all in a single program.
Grammarly
Grammarly is a free software targeting grammar and spelling mistakes. If there are any small typing errors or minor grammar mistakes, this program will likely pick it up. Going beyond what Microsoft Word offers, Grammarly really digs into content and can reveal issues you may not have otherwise known existed.
Trello
Trello is a project management software that helps keep content marketing tasks organized, scheduled, and tracked. If you are working with multiple stakeholders across your company, having Trello can help simplify things and act as a central database to exchange content marketing ideas.
These are just a few of the tools that content marketers use on a near-daily basis. If you are seeking to launch a content marketing campaign and don’t know where to begin, Unlimited Exposure can help. As Toronto’s top digital marketing agency, we specialize in eCommerce, social media, video, content marketing, and more! Delivering long-term results and increased revenues, speak with a representative today to begin your most successful content marketing plan.