Exploiting Apple’s new iOS 12 for Digital Marketing Opportunities
Apple’s new operating system is giving users more power and digital marketing agencies more opportunities to maximize their investment. As marketing professionals ourselves, we’re seeing Apple’s iOS 12 as providing new ways to connect with users.
September 17 is going to be a big day for Apple smartphone users. Among the biggest changes will be an update to the ‘notifications’ feature. Users will have more functionality in opting in or opting out of notifications, allowing them more control over managing their time online. Notifications will begin to be grouped by app rather than displayed chronologically. Users will also get to select how they want their notifications to be displayed, such as prominently or quietly. Digital marketers may consider offering trials of quiet notifications as a means to get Apple users to opt-in. Through unique, relevant, and compelling content, it may be possible for marketers to shift to something bigger.
The upcoming operating system update will also make AR more accessible to users. The new open format ‘usdz’ means AR can be implemented anywhere across the OS. Developers can use this format to create new shared experiences unlike anything before. This possibly opens the door to further content creation and digital marketing for brands via AR. As with many Apple updates, speed is another factor that is seeing an upgrade. The swipe-to-Camera feature implemented will increase speed up to 70 percent. Some app launches are said to be up to two times faster. There are also some security enhancements that could create some clashes for digital marketing agencies. Share buttons, comment widgets, and collecting advertising data has some new rules to follow.
There are plenty of fun feature updates that may also prove to be beneficial for some Apple marketers. New camera effects and personalized emojis open up the door for brands to customize. For brands looking to appeal to younger customers, there’s no shortage of potential ways to reach their target audience. Some of the other features to consider are Facetime, Siri Shortcut, and more. All this integration of new technologies into this operating system upgrade serves to continue to influence consumer behaviour in interesting ways. Needless to say, it’ll be interesting to see where Apple-based digital marketing leads us in the years to come.
As a premiere digital marketing company in Toronto, and serving all of Canada and internationally, we always have a keen eye on new trends in the marketplace. New digital marketing opportunities are created every year. It’s important to maximize and exploit what’s there to reap the biggest rewards while the marketing channel is there.
In the last two decades, Apple has been responsible for so many creative advancements in smartphone and mobile marketing. With an influence almost as big as Google’s over digital marketing in a mobile space, these changes however small are nothing to ignore. In the upcoming year, we look forward to continuing to explore possibilities like AR in how we market.
For anyone searching for a Toronto digital marketing agency, contact Unlimited Exposure today to speak with a representative. Specializing in smartphone marketing, mobile marketing, SEO, eCommerce, social media, and more, there’s nothing we don’t do. Generate real results and long-term momentum for your brand when you partner with us. Get creative, effective digital marketing strategies that’ll elevate you to where you need to get to and beyond!
