Try These 7 SEO Strategies to elevate your Brand’s Digital Marketing Campaign

 

Improve your SEO today with these 7 tips to get your brand’s digital marketing search engine rankings higher than ever. See web traffic numbers increase off of sustainable organic growth covering the long-term. Though you can always go the PPC route, there’s arguably more customers in the pipeline by pursuing an organic traffic generating strategy.

 

1 – Write to your target audience

 

Find your target audience. Then, identify the problem or need you hope to address with your products or services. Develop content that solves questions, answers the common asks, and which uses keywords and keyword variations common to your target audience. To this point, keyword research is going to be a huge part of your site’s success. Find the phrases people are searching for and write content that includes or responds to something about these queries.

 

2 – Plan on topics weeks ahead of time and be flexible

 

Create a calendar of blog topics including the date you want to publish them. Plan topics weeks ahead in advance. Get ready to capitalize on industry trends and timely topics, including seasonal influences that might help spur what to write about. For example, if Halloween is a big sales season for your brand, you may want to focus on timely Halloween topics to release in the lead-up to the big day. Keep in mind it’s about creating content to support the searches being made.

 

3 – Develop content that can be re-read for years

 

As important as jumping on industry trends is, it’s arguably equally important to create content that will keep readers coming back for weeks and months ahead. These are subjects that never date. Any successful SEO strategy will have these sort of unique, fresh topics incorporated in. To this point, don’t regurgitate the sorts of things others have written on instead. Build unique content that readers can only find by visiting your website.

 

4 – Do keyword research better than your competition

 

The more thorough and relevant your keyword research, the higher the likelihood you will see continued success with your SEO campaign. Choose keywords not only with the highest volume but that you think are being underserved. Identify niche keywords that are only lightly covered.

 

5 – Include keywords strategically in your content

 

Google scans content searching for keywords and all sorts of things. After you’ve decided on your keywords, include them in your title, headlines, subheadings, and copy. Make it easy for search engines to see what your content is about. By doing so, it’ll rank higher and easier. Consider using your keyword in the first sentence of your first paragraph as well.

 

6 – Link building

 

If you do your content marketing and SEO correctly, you should begin to see others linking to your copy. Select trustworthy sites to potentially write for and to direct back to your website. Link building is an important part to directing eyes to your site – both real consumer eyes and those from search engines. Consider partnering with influencers, SMEs (subject matter experts), and similar sites to partner with.

 

7 – Avoid technical errors

 

Get a good web design company to oversee everything to ensure there are no technical errors penalizing your website. If you’ve moved your website, deleted blog posts in the past without going through due diligence, there may be big redirect errors and dead-ends spread across your site. No one likes a broken link.

 

SEO strategies take time to generate real results. For all of your content marketing and SEO needs, contact Unlimited Exposure. We’ll ensure you receive big returns on your investment and long-term momentum on any SEO strategy implemented into your site design.