8 Elements of a High Quality Small Business Website you should have in place
In today’s business world, having a well-functioning website is a necessary component to a brand’s online-offline marketing approach. It’s crucial to assist in marketing to local demographics, developing new leads, and ultimately, bringing in above-average revenues.
Even on a limited budget, small businesses must find a way to create and maintain a website. Unfortunately, without it, exposure can be limited and brand visibility can be stigmatized, perceived as unprofessional.
Small business owners sometimes use templates and similar static designs for their sites. This is not recommended. The last thing you want to come across as is boring and design elements, color, imagery, video, and digital marketing matter. The following are 8 elements of a high quality small business website you want to have in place.
1 – An attractive, lead-converting home page
The primary page around which your website is built and the page that a visitor is likely to see more than any other is your home page. Who you are, what you do, and your value to the customer should be shared here. Keep it short and sweet, use photos and images sporadically throughout, and embed clear call-to-actions (CTAs) to get leads clicking.
2 – Contact information included throughout
Contact information readily available is convenient and honest. Display information like your phone number, address, and location, and make it easy for customers to get into contact with you. If anyone has a question or concern, they know how to get in touch. A common place to input contact information is at the footer of the site.
3 – Fast loading times
Loading times play a key role on your website’s search engine rankings and how visitors see your page. Studies have shown, if a page does not load for the average visitor in less than three seconds, they are likely to leave and find somewhere else to spend their time. Your small business website should be built by an expert-level web design team who knows how to maximize load times.
4 – Domain name registration
Any small business website is going to want to ensure their domain registration information is accurate and properly classified. As an indicator of business credibility, sites like Google can evaluate the quality of your domain registration. Be sure that any contact information is accurate, that your domain expiration date is not close, and keep the same domain while building your brand.
5 – Mobile-friendly sites for mobile devices
Mobile responsiveness controls how your website is seen on smartphones, tablets, and non-computer digital devices. A vital component of online performance, a site’s mobile responsiveness is a central component to how they rank of Google and how enjoyable the user experience is. Therefore, opt for a responsive design that adjusts to the screen size.
6 – Google Analytics installed and prepped
Google Analytics is one of Google’s best free tools for small business website owners, providing them insights into where visitors are coming from, what pages are being seen, and how design and digital marketing strategies are working. Ensure Google Analytics has been installed. Additionally, this will give you a better SEO effort across your pages.
7 – Using a blog focused on engagement
Blogs inform customers, guide them back to your website regularly, and provide value in brand interaction. If you’re looking to establish your website as an authority in a category of information, blogs are a great way to assert that while also using keyword optimization to drive up SEO rank. Blogs give you more URLs, more lead generation opportunities, and rooms to implement images, video, and more.
8 – Customer-supported testimonials
A website is not just an opportunity to advertise your business but it’s a way to advertise your customers’ brand experiences. Incorporate product reviews, service reviews, testimonials, and more, whenever possible. This is to give customers proof of your brand’s value and the products or services advertised. Testimonials used in this capacity are a strong way to accomplish this ‘proof’.
For more information on how to build a successful small business website, visit Unlimited Exposure to speak with a representative!