In-House Digital Marketing v. Hiring a Digital Marketing Agency; What’s Better
So you’ve come up with a great business idea, tagged with a business plan, a marketing plan, and a targeted market. Let’s say, you’ve created an amazing line of products and services, and you’re ready to take it to the next level.
Deciding between whether to hire a digital marketing agency or to pursue your endeavors with an in-house digital marketing effort is not easy. Yes, for some small businesses, using one’s own experience and time to enact their marketing strategies can work. That said, this can oftentimes come with unnecessary mistakes being made, time wasted, and sometimes, money wasted on ineffective strategies. If you’re looking to break through to the next level, in many cases, hiring a digital marketing agency may be an inevitably.
Why you would use your own digital marketing effort
The benefits to using your own time, effort, and people to develop and implement digital marketing strategies are well understood. They use your own intimate knowledge of the business, are sometimes associated with better aligned marketing and sales strategies, and they provide growth on your own time. There’s a level of familiarity and control with in-house digital marketing that you don’t necessarily get with an agency. Though the growth can sometimes be limited, you may consider it easier to go it alone and do it on your own terms. In the long run, you may notice some things. You may see marketing results limited, you may see a loss of time and money attempting to learn the skills that come easy to agencies, and you may see time taken away from other parts of your business, leaving you struggling.
Why you would hire a digital marketing agency
For all the negative consequences of an in-house team, some small business owners prefer a digital marketing agency. For example, an agency comes with deep expertise across a range of subjects including social media marketing, content development, search engine optimization (SEO), PPC campaigns, web design, video marketing, eCommerce, and more. A digital marketing agency also has the infrastructure in place to jump in immediately and get the ball rolling on your business goals. It’s in that infrastructure that multiple digital marketing strategies can be managed, social media can be assisted with, email marketing campaigns can be launched, and resources can be provided to ensure you’re not losing a single dollar on ineffective marketing time.
Are you ready to get to the next level – take the jump with us!
If you’re looking to make the biggest impact, a digital marketing agency is a great recommendation. They can build a complete marketing strategy that an inexperienced small business owner may not be able to locate when left to their own devices. Using an agency like Unlimited Exposure, we’ve been known to generate leads, implement lead conversion campaigns, and raise revenues in some big ways over time. If you feel like you’re lacking the experience to fill in the details and get things to the next level, an agency is fully staffed with the resources required to make things happen.
Though a digital marketing agency may seem expensive to smaller websites, the return on investment is what’s at stake. In many cases, the return will justify the initial investment. If you want to connect with the right digital marketing agency, speak with a representative at Unlimited Exposure today.
