5 Techniques on How to Develop Successful Content Marketing Blogs and Articles

Content marketing has the potential to drive sales and marketing in some big ways. By knowing your audience, knowing what to write about, when to post, and how to promote, these are important pieces of the puzzle to providing something of value to your audience. Persuasive, contagious content is at the centre of any successful content marketing campaign. Here are five techniques that can be used to develop the perfect sequence of blogs and articles for your website.

1 – Sharing the Secrets behind your Products/Services

There are things about your products and services that are probably pretty special. Naturally, we may want to keep those things closely guarded. That said, sharing some insights into your ‘secret sauce’ or giving a glimpse of that is something that you can make some pretty creative articles off. Maybe you want to create content about your manufacturing processes, sharing the back-story of your business, and/or highlighting an employee’s efforts. If you produce content that makes people care about, they will come back for more.

2 – Don’t be Afraid to Talk Negatives

Though we’re instructed in marketing to never talk about the negatives, sometimes it can work in a business’ favor. Addressing obvious negatives and providing a solution to these negatives is a great recommendation to make in developing your blogs. Alternatively, addressing negatives in the marketplace can show some truth and help to address concerns consumers may have. The world’s biggest and best companies aren’t afraid of confronting negatives head-on. As long as the lasting sentiment is positive, talking about negatives isn’t inherently a bad thing.

3 – Encourage Comments

We live in a society where participation in the conversation is important. If you are writing blogs and articles, encourage people to leave a comment by asking a question. If you’re advertising a product or service, build from reviews, testimonials, or another form of consumer-contributed content. Encourage people to participate in the conversation and even give them some incentive to leave a comment by providing a promo code or something similar. The more that you treat your customers like real people, the more they’ll want to interact with your brand. In the long-term, that’s a real relationship you can build from.

4 – Personalize your Marketing

When you’re going through digital marketing on social media, by email, or on another platform, personalized messaging can mean a lot. Consider different subject lines that might appeal to different segments. The average company running an average digital marketing campaign oftentimes won’t take the time to personalize their messaging. If this is the approach, more often than not, you’ll see low engagement and money wasted. So personalize, personalize, and personalize.

5 – Give the Customer Options

Customers love choices. In your content marketing, if you’re discussing products or services, you may wish to give the client different options. Be it something as trivial as options in color or something more meaningful, choices have a place. The more you can provide the client, the more likely they will see you as the only place to shop.

For more information on how to launch a successful content marketing campaign, speak with a representative at Unlimited Exposure. Using these 5 techniques and others, we can grow your business, bring in new customers, and spur long-term momentum to ensure your website keeps going up, up, and up! Contact Unlimited Exposure today.