Email Marketing Strategies used Every Day by Financial Services Companies
Creating compelling, high-performance email marketing messaging in financial services is important. A company never wants to intimidate or overwhelm their target audience with information and offers. The key is to move the focus away from the stresses of finance to the success and happiness associated with good financial health. Amazingly effective email marketing campaigns have been built from this standpoint. Every day, here are five email marketing strategies used in the financial services sector.
Effective onboarding emails
An onboarding email is the email you receive after signing up for a service. It’s a company’s first impression. Needless to say, it’s highly important. If it comes across as spam-esque or lacking insight, one might unsubscribe. A lot of companies drop the ball when it comes to onboarding emails. In that first email, you want to set the tone, advertise key services or features, and to deliver helpful information. You don’t want to overwhelm. You just want to give them a glimpse into your brand.
Making things exciting
For the financial services sector, this is a somewhat ‘boring’ and corporate category. So email marketing strategies should focus on lifestyle above details and creating excitement. Present important subjects in a way that gets people excited about saving money, spending money, and the importance of doing so. Subsequently, the more that a customer feels understood, the more likely it is that they will want to do business with your financial services company.
Direct promotional emails
Promo emails should be inviting, making customers and fans out of casual visitors. Though many people are interested in financial subjects, few are willing to make that first deposit or to invest their money with a company. People are comfortable with their bank. Changing that is very hard, making financial services company hugely challenged. Promo emails need to be really, really good. The terms need to be favorable and using money figures such as $1,000, $500, $10,000, or higher can be very alluring to new clients. Then, pair it with some color and select images!
Publicizing new products and services
Email marketing is a lovely way to make product announcements and share new services. The financial services industry is a highly competitive sector. Things are always changing. If you’re looking to get the word out quick, email is the way to go. Consider using a mix of colors, images, and persuasively worded copy to build excitement. Give customers a clear CTA and something to click on. Remember to keep it simple and not to cram in too much information.
Don’t give out too much info monthly
Monthly email marketing is very common in the financial services industry. For this reason, it’s easy to bog people down with information and links that they may not necessarily be interested in. Keeping emails clean and easy to understand is an art every company should learn, financial services or otherwise. Grab their attention with something clean, direct, and colorful. Drop a few hints about any features you might be pushing.
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