When your Website is Mobile Responsive, it makes for Better SEO across Google Search

Mobile Responsive, it makes for Better SEO

A few years ago, Google switched aspects of its search engine optimization (SEO) algorithms to emphasize the importance of mobile responsiveness. Today, any website that is not mobile responsive takes a huge hit in their search engine rank. It’s almost a necessity for a site to be mobile-friendly, both from an SEO standpoint and from the perspective of the user experience. If a user visits your website from a smartphone and it’s not mobile responsive, it could show up broken, incomplete, difficult to read, or impossible to browse. Evidently, as the number of smartphone and mobile device users rise with every year, this is a huge problem.

For the sake of Google’s algorithm and the users that are coming to your site from a range of sources, use a mobile-friendly layout. When you have a mobile-responsive site, it means that it adapts according to screen size. This makes it easier to navigate, read, and understand. Be it on a mobile device or on a desktop format, this can help in keeping things pleasing to the eye. At the other end of the argument, sites not mobile responsive lose a lot and they will continue to struggle with capturing users’ attention in the years to come. As well-intentioned as your site may be, it’s unlike to be enjoyed on a mobile device if it’s not already mobile-responsive.

Contrary to what some website owners may think, mobile-responsiveness affects not only mobile search rankings but also desktop and laptop searches as well. By using a mobile-friendly layout, one is ensuring its traffic is being maintained, customer leads are maximized, and online sales via SEO strategies are pursued to the utmost degree. Examine your own site and see if a mobile user needs to zoom in to see content, zoom in to click on CTAs, if the menu is difficult to navigate, and if the images are blurry. Even a mobile-friendly website can struggle with these things. If your site is not mobile-friendly enough, you may have to change it.

There are four aspects of a mobile-responsive website to keep in mind. Software used on a site should be compatible with mobile devices, all content should be auto-sized to fit the screen it’s viewed on, large text that does not need to be zoomed on, and large links that can easily be tapped. When Google comes to scan your site, if it sees these things in place, it’ll consider your site mobile responsive. There are different tools online that can also be used to identify where a site’s layout is lacking in mobile-friendliness. No matter what, remember, you can always fix it. The faster you do, the higher the likelihood it is that your Google ranking will be corrected and potentially, increased.

If you don’t know how to make your website mobile-friendly or how to correct issues of mobile-responsiveness, allow us to help. Unlimited Exposure is an experienced Toronto web design and digital marketing firm. We specialize in connecting businesses with the strategies and techniques that nets them the biggest return possible. Specializing in eCommerce, video marketing, SEO, social media marketing, and mobile responsive web design, Unlimited Exposure has resources to get your business to where it needs to go. Contact Unlimited Exposure to speak with a representative and see real results with your next digital marketing campaign.